Cognizant of the growing change in consumer behavior and preference for cage-free eggs—driven primarily by animal welfare concerns and the belief that hens raised freely produce healthier, higher-quality eggs—major Philippine food companies are accelerating their transition to more humane and sustainable sourcing.
Since early 2025, leading players such as The Figaro Group, Andok’s, and 333 Foods—with nearly 600 outlets combined—along with Cebu Pacific Catering Services and other operators, have pledged to go 100% cage-free in their egg sourcing.
Building on this momentum, Shakey’s Pizza Asia Ventures, Inc. (PSE:PIZZA) and Century Pacific Food, Inc. (PSE:CNPF)—two of the country’s biggest food service and manufacturing groups—have also committed to sourcing only cage-free eggs across all restaurants and product lines by 2030.
SPAVI, which manages brands like Shakey’s, Potato Corner, and Peri-Peri Charcoal Chicken, said in a statement that all its brands will use only cage-free fresh eggs from accredited suppliers. Century Pacific will implement the same transition for all its food products within the same timeframe.
Cage-free systems allow hens to move, nest, and forage naturally, producing healthier birds and better-quality eggs. For brands, this shift aligns with global sustainability goals and rising consumer expectations for ethical and responsible sourcing.
“When companies like Shakey’s, Century Pacific, Figaro, and Andok’s adopt cage-free policies, they set a powerful precedent for the entire industry,” said Robyn del Rosario, Sustainability Program Lead at Lever Foundation, which worked with these firms.
A 2024 GMO Research survey found that 95% of Filipinos believe hens should not be caged, and 80% prefer brands that use cage-free eggs. Responding to this demand, Bounty Fresh plans to expand cage-free production by 30% by 2026 after seeing a 41% rise in cage-free egg sales early this year.
This growing movement marks a turning point for the Philippine food industry—where animal welfare, product integrity, and sustainability are becoming core to brand leadership and competitiveness.