Nambu Co., Ltd., a Japanese wellness company and leading provider of senior care and assisted-living services in Japan, has committed to invest ₱4 billion in the Philippines to establish a network of 10 Japanese-style retirement and wellness centers across the country.
Backed by the CREATE MORE Act, the initiative will also focus on training Filipino caregivers to meet Japanese standards of eldercare. The company’s first facility is set to rise in Lapu-Lapu City, Cebu, marking the beginning of its expansion in the Philippines.
The investment was formally discussed during a high-level meeting with the Department of Trade and Industry (DTI) on Thursday, September 11, 2025, where officials welcomed the development as a boost for local employment and skills development while also addressing Japan’s growing demand for qualified caregivers.
Trade Secretary Cristina A. Roque underscored that the project directly supports President Ferdinand R. Marcos Jr.’s call to build high-value industries that generate jobs and solidify the Philippines’ reputation as a retirement and wellness hub in Asia.
“This project is more than an investment—it is a partnership for dignity, wellness, and opportunity for our people. By combining Japanese expertise in eldercare with our natural advantages—warm climate, hospitable culture, and skilled workforce—we can make the Philippines a second home for Japanese and global retirees,” Roque said.
Joining Secretary Roque at the meeting were Tourism Undersecretary Shalimar Hofer Tamano, Tourism Attaché Jerome Diaz of the Department of Tourism (DOT), Philippine Retirement Authority (PRA) General Manager and CEO Roberto Zozobrado, Commercial Counsellor Michael Alfred V. Ignacio of the DTI’s Philippine Trade and Investment Center (PTIC) in Osaka, and Foreign Trade Service Officer Jeremiah C. Reyes of the Foreign Trade Service Corps (FTSC).
The initiative reflects a whole-of-government approach in attracting foreign investments, with the DTI, DOT, and PRA working in tandem to position the Philippines as the region’s premier retirement and wellness destination.