By THEPHILBIZNEWS STAFF
Cebu, long known for its beaches, heritage, and hospitality, is now emerging as one of the Philippines’ strongest stories in tourism and investment. With global recognition and rising market momentum, the Queen City of the South is gaining ground as a prime destination for both luxury travelers and property investors.
The Michelin Guide recently expanded its Philippine hotel list to 20 properties, naming Sheraton Cebu Mactan Resort—developed by Cebu-based AppleOne Group—as one of the standouts. The recognition affirms Mactan’s growing status as a contender for global luxury living.
“Being included in the Michelin Guide shows how Cebu is setting new benchmarks for luxury hospitality. We are proud to put Mactan Island on the global stage with experiences that are rooted in place yet world-class in execution,” said Dottie Wurgler-Cronin, General Manager, Sheraton Cebu Mactan Resort.
This recognition comes amid a global surge in branded residences, which command a 30–40% premium and are projected to grow by 70% in the next five years, according to Global Branded Residences (GBR). The Philippines is mirroring this trend, with Cebu leading growth as highlighted in the 2026 Philippine Hotel Industry Outlook by Leechiu Properties.
At the center of this momentum is The Residences at Sheraton Cebu Mactan, which offers buyers not just ownership but access to resort amenities and the prestige of the Sheraton brand.
“The demand for branded residences reflects a shift in how people invest. They want lifestyle and long-term value. With Cebu’s rise as a luxury hub, The Residences at Sheraton Cebu Mactan delivers both,” said Leif Bajarias, CFO, AppleOne Group.
For travelers, Cebu promises world-class experiences. For investors, it signals a market on the rise—making Cebu one of the Philippines’ most attractive destinations for tourism and real estate.