By THEPHILBIZNEWS STAFF
“In today’s digital age, Artificial Intelligence (AI) is no longer a luxury but a necessity for brands striving to remain competitive.” the digital age, Artificial Intelligence and other technology available are no longer classified as luxury but necessity.
The advent of more advanced AI has proven to bolster brands to thrive in the highly competitive market.
In the Philippines, various case studies revealed how Google and YouTube’s AI helps brands reach a state of Flow when audiences are fully immersed and ready to act.
For instance, McDonald’s converted quality attention into a 46% sales lift and 35% growth in brand search. While Myra’s regional strategy produced a 2% national usage lift, including 5% growth in Visayas and a 7% regional share gain. For Chowking’s YouTube-first strategy, it yielded with 138% spike in search interest and 60% reach among 25–44 in six weeks. Interestingly, Rexona strengthened cultural relevance by tapping Filipino basketball fandom. When brands meet people with the right message at the right moment, AI turns engagement into measurable growth.
These cases show how AI is reshaping the way brands to connect with audiences, influence culture, and convert attention into measurable business impact.
Google and YouTube stressed that capturing genuine, receptive moments leads to stronger brand confidence and purchase intent, as demonstrated on the result of studies.
Rather than competing for one-time clicks, AI enables brands to shape the entire consumer journey. Findings revealed that 89% of shoppers who used Google and YouTube in their purchase path were satisfied with their decision.
Google and YouTube also highlighted the role of culture and fandoms in sustaining long-term growth.
According to Kantar, Filipinos rank YouTube as the #1 platform for creator content, with 90% of viewers* agreeing that its creators are the most trusted.
Meanwhile, Rexona successfully tapped into Filipino basketball culture with creative campaigns featuring NBA lookalikes, PBA legends, and humor rooted in Pinoy values.
For YouTube, it is also partnering with major sports leagues and networks, including the Premier Volleyball League, One Sports, and UAAP, further expanding opportunities for advertisers.
With AI transforming media at an unprecedented pace, Google and YouTube urged brands to embrace strategies that cultivate authentic connections, build cultural relevance, and drive sustainable growth.
“In this AI-driven era, success means going beyond surface-level impressions and creating immersive, meaningful experiences that matter to people,” the companies emphasized.