Getting a loan just got easier for hardworking Filipinos. Easylend, the new product brand of Country Funders Finance Corporation (CFFC) under the Ropali Group, was officially launched to empower commuters, entrepreneurial riders, micro to small business owners, and agribusiness operators nationwide with fast, simple, and accessible financial support.
With approvals in as fast as 1 to 2 hours for motorcycle loans and 48 hours for business and agricultural loans, Easylend streamlines access to credit by requiring only one valid ID and sufficient proof of income. This eliminates the usual barriers faced by first-time borrowers. Loan coverage includes motorcycles, business expansion, and agricultural needs, supporting sari-sari store owners, agri-preneurs, delivery riders, TNVS drivers, trucking and logistics operators, and other traders in sustaining and scaling their livelihood.
Since its inception in 2018, CFFC has already served more than 200,000 borrowers through a nationwide network of 300+ partner dealerships and retail outlets. Internal data reveals that 97% of Easylend clients are first-time borrowers, with 68% having no prior credit history underscoring the brand’s role in opening access to formal financing for the unbanked and underserved.
“With Easylend, we’re not just providing loans. We’re giving Filipinos the financial push to grow their livelihood and support their families,” said Ana Alingog-Lazzari, CEO of CFFC.
“A well-timed loan can transform a small business, and Easylend makes that process fast, fair, and simple. Our goal is to empower everyday entrepreneurs and commuters to focus on running their business and growing their opportunities, without navigating complicated loan processes.”
To back this nationwide rollout across Luzon, Visayas, and Mindanao, Easylend is supported by a ₱2.28 billion funding provision along with a US$ 5 million term loan facility from Singapore-based impact investor Saison Investment Management, both secured in the first half of 2025.
The Easylend launch also reflects CFFC’s push for digitalized loan applications and management while maintaining personalized client service.
With MSMEs accounting for 99.6% of registered businesses in the Philippines, based on the 2023 List of Establishments from the Philippine Statistics Authority (PSA) and Department of Trade and Industry (DTI), Easylend aims to break down financing barriers and equip more entrepreneurs with the resources they need to thrive.
Anchoring the campaign is the tagline: “Easy na yan, with Easylend,” reinforcing its commitment to quick, straightforward, and empowering lending experiences. for Filipinos seeking to grow their businesses and improve their families’ livelihoods.
Filipinos looking to grow their business with Easylend can learn more at https://www.countryfunders.com