Converge ICT Solutions Inc., through its corporate and large enterprise arm Converge Global Business, took center stage at the 2025 Philippine Retailers Association (PRA) National Retail Conference & Expo (NRCE) at the SMX Convention Center, attended by over 700 retail industry and business leaders.
Delivering the keynote address, Converge Executive Vice President and Chief Operations Officer Benjamin B. Azada highlighted the crucial role of advanced technology in enabling authentic, human-centered retail experiences.
“Customers are looking for human interaction enhanced by technology—not diminished by it. Technology should bridge the gap between digital tools and authentic customer experiences,” Azada said in his presentation, “From Fiber to Future: Converging Tech and Tao for the Filipino Retail Experience.”
Converge Booth: Among the Event’s Best
Beyond the keynote, Converge made waves with its interactive and visually striking booth, recognized as one of the Top 10 Best Booths at the country’s biggest retail gathering. The showcase drew strong engagement from attendees, featuring future-ready solutions such as Managed WiFi and Intelligent Surveillance, which highlighted how Converge is helping businesses modernize customer engagement while bridging the digital divide across the Philippines.
Empowering Retailers with Smart Connectivity
Mr. Azada emphasized how Converge enables omnichannel personalization through secure and scalable connectivity. By leveraging solutions such as Converge Starlink for Business, even remote producers and provincial retailers can seamlessly integrate POS systems, e-commerce platforms, and customer relationship management tools to deliver consistent, real-time customer experiences. To complement this, Converge provides in-store engagement solutions such as Managed WiFi with built-in Anti-DDoS protection, while also enabling businesses to host and scale loyalty programs on secure cloud environments. These services, combined with enterprise-grade data protection, allow businesses to build trust, deepen customer engagement, and strengthen the overall retail ecosystem.
Expanding Global Infrastructure for Reliability
Underscoring its commitment to powering Philippine businesses, Converge also announced the upcoming activation of two new submarine cable systems—Bifrost and SEA-H2X—within 2025, which will significantly boost international bandwidth and resilience. This global capacity expansion will be complemented by the opening of two new data centers in Metro Manila and Pampanga, further enhancing service reliability and scalability for enterprise clients of all sizes.
Commitment to Retail and Business Growth
“The 2025 NRCE was an incredible convergence of retail and technology thought leaders,” Azada said. “Converge takes pride in being part of these progressive conversations while delivering breakthrough solutions that empower businesses to achieve and deliver more.”
Through its strong participation at NRCE 2025, Converge reaffirmed its mission of going beyond connectivity, empowering Filipino retailers with technology solutions tailored to today’s evolving market demands.
To know more about Converge Global Business solutions by visiting www.convergeict.com or emailing globalbusiness@convergeict.com