By THEPHILBIZNEWS STAFF
In a significant boost for the country’s export industry, Filipino food exporters generated USD 46.52 million in confirmed sales during their participation in THAIFEX – Anuga Asia 2025, one of Asia’s most prestigious food and beverage exhibitions held in Bangkok, Thailand.
Spearheaded by the Department of Trade and Industry (DTI), the 22-company Philippine delegation—showcased under the “Taste of the Philippines” pavilion—represented the nation’s growing ambition to establish itself as a global food export player. The event, which draws thousands of buyers and distributors from across Asia and the world, served not only as a sales platform but a strategic learning venue.
“We recognize that Thailand’s title as the ‘Kitchen of the World’ is backed by decades of investment in food innovation, safety, and packaging,” said Maria Emmanuelle Burgos, Commercial Counsellor of the Philippine Trade and Investment Center (PTIC)-Bangkok. “Our presence here is part of a long-term strategy to gather insights that can be adapted to strengthen the Philippines’ position in the global food value chain.”
The delegation engaged in targeted activities including:
* A seminar on advanced packaging and printing trends
* Benchmarking visits to Thailand’s National Food Institute
* Market-sensing trips to retail food hubs, supermarkets, and farms
Among the featured products were processed fruits, ready-to-heat meals, noodles, condiments, snacks, cacao-based goods, beverages, and baked products—offering a snapshot of the Philippines’ diverse food production potential. Participating companies included Mama Sita’s, Mega Prime Foods, KLT Fruits, Super Q, and others under the coordination of DTI, the Department of Agriculture, PTIC-Bangkok, PHILEXPORT, and PHILFOODEX.
Kenneth Ochia, Marketing Manager of KLT Fruits, Inc., described the impact:
“Thaifex gave our products high visibility and allowed us to directly engage with quality buyers. We see great potential in these new markets.”
Toward a Future-Ready Philippine Food Export Ecosystem
The Philippine delegation’s presence at THAIFEX reflects a deeper transformation happening in the country’s export agenda—one that fuses trade promotion with institutional capacity building and agri-innovation.
Industry insiders believe that adopting global standards in packaging, digital traceability, and value-added processing will be pivotal for the Philippines to achieve sustained export growth.
As DTI and private sector players align efforts, the Philippines is poised to evolve from a commodity exporter to a regional powerhouse of branded, culturally rich food products.
