Annecy, France—The Philippines through the Department of Trade and Industry (DTI) marked a major milestone in boosting the Philippines’ global creative footprint through successful participation at the Annecy International Animation Film Market (MIFA) 2025, held from June 10 to 13.
“Under the leadership of President Ferdinand Marcos Jr., the Philippines is proud to stand among the world’s best at MIFA 2025, ready to bring our nation’s compelling stories to the global stage,” said DTI Secretary Cristina A. Roque.
“Our robust presence at MIFA 2025—bolstered by the new co-production agreement with France—underscores our unwavering commitment to expanding international partnerships, opening new markets, and driving sustained growth for Filipino creative talent,” the trade chief added.
The DTI’s curated a strong roster of Filipino studios and creators to showcase the country’s animation capabilities. This initiative is supported by private sector partners, the Creative Content Creators Association of the Philippines, Inc. and the Animation Council of the Philippines, Inc.
Meanwhile, the DTI’s Export Marketing Bureau (EMB)—with support from the Philippine Trade and Investment Center in Paris—facilitated business matching, market scoping, and strategic meetings with potential international partners.
The Philippines’ participation at MIFA 2025 was significantly enhanced by the recently signed Philippines–France Cinematographic Co-Production Agreement. Signed in May 2025 during the Cannes International Film Festival, this landmark treaty empowers Filipino and French producers to jointly create film, television, and animation projects that will be recognized as national productions in both countries.
For inquiries, please contact the DTI-EMB Services Division at mps-services@dti.gov.ph.
