By THEPHILBIZNEWS STAFF
By and large, the Filipinos are very enterprising. This was proven during the time of the pandemic when the coronavirus disrupted our lives. The economic and income uncertainties that weighed down on everyone were unprecedented, but that showed the resilient side of the Filipino people.
For almost two years, it was palpable how Filipino entrepreneurs coped with the most dreadful global economic and health challenges. And that really paid off, because everyone right now is back on their feet and hopeful to bounce back and grow forward.
With many successful businesses created by Filipinos, other budding entrepreneurs, overseas workers who want to start their business, and even retiress who want to settle down back in their home, have been looking for business opportunities that are proven to be successful, manageable and just a turnkey to start it up.
Franchising is one of the many opportunities that can be seized in the country because it enables business expansion, creates jobs, and enables community growth while providing mutual growth for both the franchisor and franchisees.
While there is always a business risk involved, franchising allows businesses to grow quickly by accelerating market penetration with a proven track record of the franchisable business that is tried and tested through the years of operations.
This is also what Department of Trade and Industry (DTI) Secretary Cristina A. Roque pointed out during the Philippine franchising sector’s strong potential to drive national economic growth by accelerating MSME expansion and creating thousands of sustainable jobs for Filipinos.
In her speech at Franchise Asia PH 2025, the DTI chief said, “At the DTI, we recognize franchising as a powerful engine for economic development. It is a proven pathway for MSMEs to earn higher profits and reach greater heights.”
The Secretary asserted that the franchising sector is integral to President Ferdinand R. Marcos Jr.’s ‘Bagong Pilipinas’ vision—a nation driven by job creation and entrepreneurial spirit. She highlighted franchising as a practical tool that empowers aspiring entrepreneurs through access to business models, brand recognition, and ongoing support.
“It is my honor to stand before you today at the opening of Franchise Asia Philippines 2025. This gathering is a vibrant testament to the dynamism and resilience of the Philippine franchising sector, a key pillar in uplifting micro, small, and medium enterprises (MSMEs) towards achieving the Marcos administration’s goal of creating a vibrant and sustainable economy,” she remarked.
To strengthen this momentum, the DTI is actively implementing various initiatives aimed at facilitating business expansion and nurturing a supportive environment for both local and international stakeholders. Among these key efforts is the DTI’s Small Business Corporation’s program of zero-interest loans, which includes a one-year grace period on principal payments for qualified franchisees.
Recognizing the significant potential of overseas Filipino workers (OFWs), the DTI is also promoting franchising as a promising investment avenue, both in their host countries and upon their return to the Philippines. This offers OFWs a viable path toward long-term reintegration and enhanced financial stability.
Moreover, Secretary Roque emphasized that the Philippines remains a compelling destination for investment, with the franchising sector offering immense opportunities for inclusive and sustained growth. Notably, events such as Franchise Asia Philippines serve as vital platforms to highlight both Filipino ingenuities together with global brands in the market.
She also commended the Philippine Franchise Association for its consistent delivery of this world-class expo, which continues to elevate the country’s standing as a premier franchise hub in the region.
In closing, the trade chief urged all stakeholders to embrace the theme of unity and shared success. She stressed the need for collaboration to unlock opportunities, create jobs, and build a more prosperous future for all Filipinos, envisioning a “Bagong Pilipinas” where no one is left behind.
