The Philippines will celebrate National Intellectual Property Month (NIPM) this April, and will highlight the importance of protecting and respecting intellectual property (IP) rights, with a special focus on the power of music.
“It is said that music is a universal language of mankind. I believe this to be true. Wherever you are, music has an effect on you. Its impact cuts across communities and generations,” said Director General Brigitte M. da Costa-Villaluz.
“Through NIPM 2025, IPOPHL aims to raise awareness not only on the power of music but also about the crucial role IP plays in helping the Philippine music industry thrive. Creators must be empowered to ensure that their intellectual property is valued, protected and celebrated whether at home or abroad,” da Costa-Villaluz added.
With the theme “IP and Music: Bringing the Pinoy Beat to the World,” which connects with the World Intellectual Property Organization (WIPO) “Feel the Beat of IP” theme, NIPM 2025 will highlight the rich and diverse music of the Philippines, urging recognition of the importance of IP in empowering Filipino artists and those involved in the growing local music industry.
The latest creative economy data of the Philippine Statistics Authority showed the Music, Arts and Entertainment category at an upward trajectory since 2020. In four years, industry revenues and employment increased at an annual average rate of 9.25% and 11%, respectively.
In 2024, Music, Arts and Entertainment grew 8.3% year-on-year to P19.65 billion in revenues. The industry workforce expanded by 0.5% to 34,000. With this growth, a new era of preference for local music also emerges.
Spotify Philippines reported that its Top 50 – Philippine playlist, a daily update of the most played tracks in the country, is now dominated by local music, showcasing the vibrancy of the local music scene.
Pinoy music streams have also quadrupled globally over the past five years, with the US, Canada, Indonesia, Poland and Australia representing the top markets outside the Philippines.
Global daily streams of playlists have also surged. The leading playlist on Philippine hiphop has increased by 600% in the last five years, while the main playlist on Philippine pop has grown by 138% year-on-year.
“As we look ahead, it is important for the Philippine music industry to continue to harness the power of IP to ensure that local talent is recognized and rewarded fairly. With strong IP protections in place, our music can continue to break boundaries, share life stories and elevate the Philippines on the global stage,” da Costa-Villaluz added. NIPM is celebrated every April to emphasize the importance of IP in driving, innovation, creativity and entrepreneurship in the Philippines.
