Toyota Motor Philippines (TMP) recently celebrated its top-performing dealers for 2024 at the annual Toyota Dealer Awards held during the 2025 Dealer Conference. Outstanding marketing professionals and service advisers were also acknowledged during the Toyota Outstanding Performers in Sales and Service (TOPS) Awards.
The prestigious President’s Award of Excellence was given to Toyota Marilao, Bulacan, Inc. (TMR) for the large business division; Toyota Nueva Ecija, Inc. (TNI) for the medium business division; and Toyota Tarlac City (TTA) for the small business division. This award goes to the dealers who have achieved overall excellence in all aspects of dealer operations and have the highest rating among all dealers in their respective divisions.
Toyota Marilao, Bulacan, Inc. also received the President’s Value Chain Award, while Toyota Nueva Ecija, Inc. was presented with the President’s Customer Satisfaction (CS) Cup of Excellence Award.
During his speech, TMP Chairman Alfred V. Ty shared, “I would like to remind Team Toyota Philippines of our mission of making ever-better products and creating happiness. Let us unite our efforts as one Toyota to remain number one in the hearts of every Filipino.”
The major awards went home to the following winners:
| President’s Award of Excellence | |||
| Champion | 1st Runner-up | 2nd Runner-up | |
| Large Business Division | Toyota Marilao, Bulacan, Inc. | Toyota San Fernando, Pampanga, Inc. | Toyota Pasig |
| Medium Business Division | Toyota Nueva Ecija, Inc. | Toyota Silang, Cavite, Inc. | Toyota North EDSA |
| Small Business Division | Toyota Tarlac City | Toyota Subic, Inc. | Toyota Plaridel, Bulacan |
| President’s CS Cup of Excellence Award |
| Toyota Nueva Ecija, Inc. |
| President’s Value Chain Award |
| Toyota Marilao, Bulacan, Inc. |
From left, TMP Senior Vice President for Marketing Division Sherwin Chua-Lim, TMP Executive Vice President for Marketing Division Jose Maria Atienza, TMP President Masando Hashimoto, Toyota Marilao, Bulacan, Inc. (TMR) Chairman Atty. Reginaldo Oben, TMR General Manager Gina Loo, TMR President Don Juan Miguel Oben, TMP Chairman Alfred V. Ty, TMP Vice Chairman Dr. David Go, TMP Senior Vice President for Marketing Division Masahiro Haoka
From left, TMP Senior Vice President for Marketing Division Sherwin Chua-Lim, TMP Executive Vice President for Marketing Division Jose Maria Atienza, TMP President Masando Hashimoto, Toyota Nueva Ecija, Inc. (TNI) Executive Vice President Katherine Ivy Tan, TNI General Manager Christian Lawrence Dizon, TNI Chairman Jose B. Tan, Jr., TMP Chairman Alfred V. Ty, TMP Vice Chairman Dr. David Go, TMP Senior Vice President for Marketing Division Masahiro Haoka
From left, TMP Senior Vice President for Marketing Division Sherwin Chua-Lim, TMP Executive Vice President for Marketing Division Jose Maria Atienza, TMP President Masando Hashimoto, Toyota Tarlac City (TTA) Chairman Jose B. Tan, Jr., TTA General Manager Emilton Sampang, TTA Executive Vice President Mary Evangeline Tan, TMP Chairman Alfred V. Ty, TMP Vice Chairman Dr. David Go, TMP Senior Vice President for Marketing Division Masahiro Haoka
From left,TMP Senior Vice President for Marketing Division Sherwin Chua-Lim, TMP Executive Vice President for Marketing Division Jose Maria Atienza, Toyota Nueva Ecija, Inc. (TNI) General Manager Christian Lawrence Dizon, TNI Executive Vice President Katherine Ivy Tan, TNI Customer Relations Manager Aileen Catahan, TNI Chairman Jose B. Tan, Jr., TMP President Masando Hashimoto, TMP Chairman Alfred V. Ty, TMP Vice Chairman Dr. David Go, TMP Senior Vice President for Marketing Division Masahiro Haoka
From left, TMP Senior Vice President for Marketing Division Sherwin Chua-Lim, TMP Executive Vice President for Marketing Division Jose Maria Atienza, Toyota Marilao, Bulacan, Inc. Toyota Financial Services Philippines (TFSPH) President Rommel Ocampo, TFSPH Chairman Carmelo Bautista, TMR President Don Juan Miguel Oben, TMR General Manager Gina Loo, TMR Chairman Atty. Reginaldo Oben, TMR T-Sure Head Jesse Miguel, TMP Chairman Alfred V. Ty, TMP President Masando Hashimoto, TMP Vice Chairman Dr. David Go, TMP Senior Vice President for Marketing Division Masahiro Haoka
TMP also acknowledged awardees for the Toyota Dealer Achievement Award – Overall Operations, Toyota Award of Excellence – Operations Performance, and various Special Awards.
“2024 was indeed a year of challenges and we overcame it all through your hard work and dedication. As we step into 2025, we do so with gratitude for our continuous partnership, and we are very excited for the road ahead,” shared TMP President Masando Hashimoto in his address to the Toyota dealer network.
The following Marketing Professionals and Service Advisers were recognized during the Toyota Outstanding Performers in Sales and Service (TOPS) Awards:
| TOPS Club Elite Members |
| Richard Taqueban Amanse of Toyota Quezon Avenue, Inc., Janine Eugenio Mendoza of Toyota North EDSA, Aldrin Hernandez Garcia of Toyota Marilao, Bulacan, Inc., Ivy Marie Torres Latosquin of Toyota Marilao, Bulacan, Inc., and Marvin Balason Aloria of Toyota Batangas City, Inc. |
| TOPS Finest Marketing Professional of the Year |
| Ramil Angelo de Guzman Tantay of Toyota Marilao, Bulacan, Inc. |
| TOPS Finest General Job Service Advisor of the Year |
| Vladimir John Pangilinan Yutuc of Toyota Tarlac City |
| TOPS Finest Body and Paint Service Advisor of the Year |
| Ma. Precious Claire Perez Castro of Toyota Isabela, Inc. |
From left. TOPS Club Elite Members Richard Amanse, Ivy Marie Latosquin, Janine Mendoza, Aldrin Garcia, and Marvin Aloria
From left, TMP Senior Vice President for Marketing Division Sherwin Chua-Lim, TMP Executive Vice Chairman for Marketing Division Jose Maria Atienza, TOPS Finest General Job Service Advisor of the Year Vladimir John Yutuc, TOPS Finest Body and Paint Service Advisor of the Year Ma. Precious Claire Castro, TOPS Finest Marketing Professional of the Year Ramil Angelo Tantay, TMP President Masando Hashimoto, TMP Vice Chairman Dr. David Go, TMP Senior Vice President for Marketing Division Masahiro Haoka
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