By Armando “BUTZ” Bartolome
In the heart of Santiago, Isabela, a story of resilience, passion, and family unfolds. It’s the story of Genaro’s Grill, a humble restaurant that has become a beloved culinary destination over the past two decades. More than just a business, it represents the unyielding spirit of a husband-and-wife team determined to build a brighter future for their family and community.
The Modest Beginnings
Twenty years ago, Dr. Cherry Manalo, a dedicated City Health Officer, and his wife, Grace, a BS Pharmacy graduate, took a leap of faith. Armed with a mere ₱12,000 and Grace’s passion for cooking, they transformed their garage into a small eatery. Targeting students and nearby residents, the carinderia quickly gained traction. What started as a simple venture grew, fueled by Grace’s home-cooked meals that offered both comfort and flavor.
The couple faced early challenges, balancing Grace’s responsibilities as a mother of five with her role as the primary chef. Their dining space expanded into their living room as demand surged, reflecting their commitment to serving their growing customer base.
Overcoming Challenges
Running a restaurant while raising a family was no easy feat. Grace often worked late into the night, personally handling the preparation and seasoning of dishes, training staff, and ensuring the highest quality in every meal served. Despite these challenges, she remained steadfast, driven by her vision for Genaro’s Grill.
Doc Cherry, meanwhile, supported the business in every way he could, balancing his duties as a City Health Officer with helping Grace grow the restaurant. Their complementary roles and unwavering partnership became the foundation for their success.
The Genaro’s Difference
What makes Genaro’s Grill special? It’s a combination of authentic, flavorful food and a welcoming, homey ambiance. Signature dishes like Sinigang na Bulalo, Kare-Kare, and Crispy Pork have won the hearts of locals and visitors alike. The restaurant’s unique charm lies in its ability to evoke the warmth of home in every bite.
Grace’s personal touch extends beyond the kitchen. She has trained her staff, many of whom started as assistants or dishwashers, to uphold the same standards she set. This attention to detail has made Genaro’s Grill a trusted name in the community.
Lessons from the Journey
Genaro’s Grill’s 20-year journey offers valuable lessons for aspiring entrepreneurs:
- Start Small, Think Big: The restaurant began with a modest setup but grew
steadily through hard work and adaptability. - Passion Drives Success: Grace’s love for cooking is the heart of the business,
proving that passion can overcome even the toughest challenges. - Family as a Strength: The Manalo children contributed to the restaurant,
learning valuable life skills while helping the family thrive. - Adaptability is Key: From expanding their dining area to catering to new
customer demands, the Manalos embraced change as an opportunity for growth. - Faith and Resilience: The couple’s faith provided them with strength and
guidance, helping them navigate challenges and maintain their focus.
A Legacy of Love and Determination
For the Manalo’s, Genaro’s Grill is more than just a business; it’s a legacy. It provided for their children’s education and built a strong foundation for future generations. While they have scaled back operations to focus on their main branch, their impact continues to resonate within the community.
“We wanted to build something sustainable, something our children and grandchildren could look back on with pride,” Grace shares. “It’s not just about making money; it’s about creating something meaningful and lasting.”
Looking Ahead
The Manalo’s have big dreams for the future. They plan to reintroduce Genaro’s Grill to Metro Manila, bringing their beloved dishes to a wider audience. With their determination and proven track record, there’s little doubt they’ll succeed.
Inspiration for Entrepreneurs
The story of Genaro’s Grill is a reminder that success is not defined by the size of your beginnings but by the strength of your resolve. It’s about starting small, growing steadily, and never losing sight of your vision. For Grace and Doc Cherry, their unwavering partnership, passion, and faith have been the recipe for their enduring success.
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