Manuel V. Pangilinan-led Manila Electric Company (Meralco) exemplified communications excellence at the recent 60th Anvil Awards as it took home ten (10) Silver Anvils.
Meralco, which was also a finalist for Company of the Year, was recognized for its outstanding programs centered on communications, public service, employee centricity, corporate social responsibility, and digital transformation.
Meralco executives celebrate this milestone and joined by their respective teams and officers, Vice President and Chief Corporate Social Responsibility Officer Jeffrey O. Tarayao, Senior Vice President and Chief Human Resources Officer Edgardo V. Carasig, First Vice President and Head of Networks Froilan J. Savet, Executive Vice President and Chief Operating Officer Ronnie L. Aperocho, Senior Vice President and Chief Revenue Officer Ferdinand O. Geluz, First Vice President and Head of Customer Retail Services Charina P. Padua, and Vice President and Head of Corporate Communications Joe R. Zaldarriaga.
“These awards are affirmation of Meralco’s relentless efforts to capitalize on strategic communications that add meaning and value to the company’s impactful programs for our stakeholders. In addition, these also reflect the Meralco leaders’ proactive stance to empower our employees to continue going the extra mile to bring these initiatives to those who need it the most,” Zaldarriaga said.
Among Meralco’s campaigns that earned recognitions were “Goodbye, Spaghetti Wires: The Meralco Anti-Urban Blight Program” which highlighted the distribution utility’s public safety campaign to address urban blight, and the company’s yearlong energy security campaign called “With great power comes great reliability: Meralco’s campaign to address the energy challenges during the summer and typhoon season.”
“Shaping Future-Ready Communications: Meralco Newsroom’s leap into digital excellence”, meanwhile, showcased Meralco’s innovative use of digital communication technologies, and the digital documentary “Empowering Women in Energy: Suzette Castro’s Journey”, which featured the story of a Meralco female linecrew balancing motherhood and work in a male-dominated field.
Meralco’s commitment to the development of its employees as exemplified in the training programs “Strengthening Workforce Knowledge and Values through the Meralco Way Training Program”, and “Forging the Future of Engineering: The Meralco Cadet Engineering Program” also bagged Silver Anvils.
