Since its debut in 1998, MyDiamond has been synonymous with beauty, sophistication, and timeless elegance.
Through the years, the brand has partnered with a constellation of remarkable women who embody these values, each leaving an indelible mark on its legacy.
The journey of MyDiamond began with the vibrant Anne Curtis in 2012, whose charm and effervescence lit up the nation. In 2014, Kris Aquino, the Queen of All Media, brought her regal sophistication to the brand. By 2015, the luminous Heart Evangelista graced the stage, captivating women with her impeccable style and elegance.
In 2017, MyDiamond welcomed two icons: the youthful and graceful Liza Soberano and the empowering Charo Santos-Concio, an embodiment of strength and leadership. The legacy continued with Karen Gallman in 2019, the first Filipina Miss Intercontinental, and Jinkee Pacquiao, who showcased her unique blend of influence and style, further cementing the brand’s identity as a beacon of empowerment.
Each of these women has been more than just a face for the brand; they’ve been living representations of MyDiamond’s ideals.
Now, in 2024, MyDiamond makes history again by announcing its latest ambassador—Bea Alonzo, a true icon of grace and authenticity.
A new era of brilliance
Bea’s journey as an actress, storyteller, and style icon perfectly aligns with the brand’s core values. She represents a new era for MyDiamond—one that celebrates individuality, creativity, and depth.
During the announcement last Thursday (December 5), Bea gave us a glimpse of her multifaceted life. From her newfound love for paddle tennis to her talent for interior design and scriptwriting, Bea shared her passions with refreshing candor. She reflected on her journey in show business, which began at the tender age of 13, and her admiration for her mother, whom she calls her “rock and hero.”
Bea’s collaboration with MyDiamond is a match made in heaven. Much like the precious stones MyDiamond is known for, Bea exudes timeless beauty and enduring brilliance. Whether she’s decorating her home for Christmas with imaginative themes or gracing the silver screen with captivating performances, Bea epitomizes the essence of a modern, empowered woman.
The announcement is not just about adding another illustrious name to MyDiamond’s roster of ambassadors. It is a celebration of the women who have shaped the brand’s identity—women who inspire, lead, and shine.
With Bea Alonzo, MyDiamond reinforces its commitment to honoring brilliance in all its forms, proving once again that every woman is a diamond in her own right.
Follow Bea Alonzo on Instagram @beaalonzo and Facebook @OfficialBeaAlonzo to see her journey as the newest face of MyDiamond and behind-the-scenes moments from this exciting collaboration.
Visit MyDiamond stores inFestival Mall, Gateway, Glorietta, Robinsons Manila, Shangri-la Plaza Mall, SM Aura, SM Mall of Asia, and SM North Edsa. Or go to “www.MyDiamond.PH” or follow MyDiamond on social media for the latest updates: Instagram and Facebook @MyDiamondPH. Veronica Uy
