By Veronica Uy
When you think of Saudi Arabia, images of vast deserts and sun-soaked dunes likely come to mind. But did you know that the Kingdom boasts landscapes so diverse that some areas even experience snow in winter?
“Saudi Arabia is not a small country; it’s a large country in the heart of the world. We have very diverse offerings,” said Majid Alharbi, Head of Commercial Development for the Air Connectivity Program, during an interview with THEPHILBIZNEWS at the Super Terminal Expo earlier this November.
From cool mountainous escapes to pristine beaches along the Red Sea, Saudi Arabia’s unique topography challenges common perceptions. “Today we have mountains offering cool escapes during summer, which is unique for the region known for its hot climate,” Alharbi said.
For outdoor enthusiasts, the Kingdom’s mountain ranges provide an excellent retreat.
Meanwhile, those seeking a more laid-back experience can head to the Red Sea, where luxurious resorts and vibrant marine ecosystems await.
One standout initiative is the Red Sea Project, a flagship endeavor in Saudi Arabia’s tourism transformation. This world-class luxury destination features a collection of islands offering idyllic beaches, high-end accommodations, and unspoiled marine biodiversity.
“The Red Sea Project is one of the key drivers for our region and a mega project that represents our vision of world-class tourism,” Alharbi said.
But the surprises don’t end there. Further north, Saudi Arabia’s landscapes embrace winter chill, making it an unlikely destination for snow sports enthusiasts. The Kingdom will even host the Asia Winter Olympics in 2028, set in Neom—a futuristic city designed with sustainability at its core.
“You will be surprised; we even get snow in some parts. And the Asia Winter Olympics will be held here,” Alharbi shared, highlighting the nation’s versatility.
Saudi Arabia is clearly committed to reinventing itself as a global tourism hub. Alharbi said this transformation isn’t just about attracting visitors; it’s about creating sustainable, high-quality destinations that will endure.
With significant investments in infrastructure, including state-of-the-art hotels, resorts, and entertainment facilities, the Kingdom is setting the stage for long-term success in the tourism sector.
“The journey is just beginning,” Alharbi concluded. “The program’s early successes signal that Saudi Arabia is prepared to become a major player in global tourism.”
