The Norwegian Seafood Pavilion is back to join one of the biggest food trade shows in the Philippines at the World Food Expo 2024. The Norwegian Seafood Pavilion will showcase seafood selections caught from the cold waters of Norway, including the world-famous Norwegian salmon. The Pavilion will also feature more seafood products this year featuring three different exhibitors in the Pavilion from Hofseth International, Seafood Partners and Sikat Araw Trading Corporation.
Different seafood products will be at the center spotlight for the 54 sqm exhibition, showcasing the best quality seafood from Norway for 4 days, starting July 31 to August 3, 2024, located at Booth 2247, second floor of the SMX Convention Center in Mall of Asia.
The Norwegian Seafood Council reported a steady volume demand for fresh salmonids from the Philippines according to the May 2024 data from the Seafood Council office in Bangkok. The Philippines posted a market growth of +169%, second largest in the ASEAN region in a yearly average growth by market rate from 2020-2023.
The data also shows an average 24% growth of Norwegian Seafood exports to the region per year. There is a steady growth for salmon in the region with a 90% value increase in Norwegian seafood export in Southeast Asia from 2020 to 2023.
Some other markets in the report include Malaysia 83%, Thailand +103%, Vietnam +113% and Indonesia +30%.
“There is much potential for Norwegian salmon and other high quality Norwegian seafood in the Philippines. We continue to engage and explore market opportunities in the country and tap areas for demand for not only high quality, but also sustainable seafood,” said Norwegian Ambassador to the Philippines Christian Halaas Lyster.
Norway is one of the leading players in the fisheries industry. Norway ranks as the second largest seafood exporter in the world. The Norwegian fish produce is grown in perfect conditions combined with Norway’s expertise in an aquaculture. Norway implements strict guidelines, close monitoring, and sustained commitment to development of seafood including investment for fish farmers and R&D.
Seafood from Norway upholds only for quality of seafood catch, with sustainable practices on its backdrop for every catch. This is also one of the known reasons why Norwegian Seafood is often regarded as the best in the world.
The growing consumer market also moves toward the healthy, high protein and on-the-go food segment which puts nutrition dense food such as the salmon in front and centre. Salmon is a very lean source of protein, abundant in omega-3 fatty acids, vitamins and minerals.
The Norwegian Seafood Pavilion is organized by the Norwegian Embassy in Manila, supported by the Norwegian Seafood Council.
For more information and recipes please visit www.fromnorway.com.