By Monsi A. Serrano
In a bid to reignite national pride and cultural appreciation, renowned Filipino satirist Leo Martinez has launched an innovative project aimed at creating “videolantes,” or video vigilantes, dedicated to showcasing and celebrating Filipino culture.
Martinez, who is most famous for his character Congressman Manhik Manaog (literally means “climb up-climb down”), told The Philippine Business and News that the initiative, entitled Dito Po Sa Amin (meaning “here in our place”), seeks to harness the power of social media and digital storytelling to bring the richness of Filipino heritage to a global audience.
“We have 80 million Filipinos using social media. Let’s use the digital platforms in promoting positive content such as sharing our unique culture, materials about values and GMRC (Good Manners and Right Conduct) in Tagalog, Cebuano, Ilokano, Ilonggo, Kapampangan, Bikolano, Waray, and other local languages,” he said.
Martinez, who is also a stage director, said the initiative seeks to empower a new generation of content creators to produce these videos to foster a deeper sense of cultural identity and national pride.
“Filipino culture is a tapestry of diverse traditions, languages, and histories. It’s time we take pride in our roots and share our stories with the world,” said Martinez. “Through Dito Po Sa Amin, we hope to inspire videolantes who will not only document but also celebrate our unique cultural heritage.”
The program will provide aspiring videolantes with training in video production, storytelling, and digital marketing. Participants will also receive grants to support their projects, enabling them to travel to different parts of the country to capture the essence of Filipino life. The best videos will be featured on a dedicated online platform, as well as in special screenings and festivals across the Philippines.
In addition to promoting cultural appreciation, Dito Po Sa Amin aims to combat the negative stereotypes and misconceptions about the Philippines perpetuated in mainstream and social media. By showcasing the beauty and resilience of Filipino communities, the program aspires to reshape the global narrative about the country.
“We want to change the way the world sees the Philippines,” Martinez explained. “Our stories are powerful, and it’s time we tell them ourselves.”
