Award-winning strategic integrated marketing agency TeamAsia has named Bea Lim its new president and chief executive officer as the company celebrated its 32nd anniversary.
Lim is taking over the post of her mother and the agency’s founder Monette Iturralde-Hamlin who will now sit as chairperson of TeamAsia. The announcement was made during the company’s first in-person town hall meeting since the COVID-19 pandemic.
“This transition fills me with immense pride as I am confident my daughter Bea will lead TeamAsia with the same vision and values that Michael Alan Hamlin and I instilled from the beginning,” said Iturralde-Hamlin.
Lim has been the agency’s managing director since 2013, leading overall operations, driving TeamAsia’s world-class Integrated Marketing Experience practice, and spearheading its biggest campaigns in tech, telecommunications, IT-BPM, and development aid.
She will continue driving TeamAsia’s vision and mission forward, embodying its purpose deeply rooted in nation-building with her expertise in integrated communications, management, and business development.
“We are confident that the new leadership will ensure the next 32 years and more of making things happen so that people, brands, communities, industries, and the nation succeed,” said Iturralde-Hamlin. “Driving innovation, leading to inspire, and staying resilient will remain the core of TeamAsia.”
Other key promotions and changes in the organizational structure were also announced during the town hall meeting.
TeamAsia’s IT & Tech Capabilities director Jeff Enriquez was promoted to Vice President of Operations while the agency’s Finance director Malou Martinez was named Vice President of Finance.
Enriquez has worked in TeamAsia since 2004, starting as a web developer before getting named Web Development director in 2009, took on the additional role of IT director in 2011 to become IT & Web director, and eventually IT & Tech Capabilities director after the merging of Digital, Creatives, and Web departments in 2021. Leveraging his 20 years of experience and passion for operational excellence, Enriquez will further strengthen TeamAsia’s infrastructure, ensuring seamless delivery and project execution.
Martinez, on the other hand, was a CPA board exam passer in 1978 and has been with TeamAsia since 2021 after several stints as finance director and chief financial officer in various US and Canada-based companies in the healthcare and auditing industries.
Amid the changes, the management committee reiterated its dedication to the agency’s goals of providing meaningful experiences, taking brands to the next level, and driving its various lines of business, Creatives, Digital, Events, and Public Relations, to flourish. The new leadership also pledged to continue fostering collaboration and paving pathways to growth.
“These changes signify our commitment to excellence in integrated marketing experiences and creating and sustaining visibility for our partners. Most importantly, it serves as a testament to our dedication to cultivating the next generation of communication experts and honing a creative, safe, and inclusive workplace,” said Lim.
TeamAsia is a key partner for the PR efforts of the IT & Business Process Association of the Philippines, the enabling body of the industry, and mounted its International Innovation Summit in 2022. The agency also handles the digital and PR initiatives of Bounty, a large-scale industrial agriculture corporation, and Pointwest, a wholly Filipino-owned IT-BPM company; the digital campaign of Himel, a global manufacturer of electrical products; and organized the most recent AI Summit in the Philippines.