By Marinel E. Peroy
Embarking on 2024 as a promising year for The Ascott Ltd., Ascott Philippines unveils an F&B-focused, and lifestyle approach in the hospitality landscape for their customers.
Travelers and guests alike will experience comfort, tranquility, and being home away from home – as this year celebrates the 40th anniversary of Ascott, brandishing ‘Ascott Unlimited’ with new properties alongside freedom and flexibility to their services and overall portfolio.
Greater heights, no limits with Ascott Ltd.
Steering a bit away from the picturesque cities, an Ascott Ltd. executive emphasized that their upcoming brands will be unfolded with resorts having beachfront views.
“For us, Ascott Unlimited delivers unlimited opportunity for everyone with our impressive global footprint and an exciting prospect for investors and partners who want to join the Ascott family,” said Lowen Ramos, Director for Brand & Marketing of Ascott Ltd. in the Philippines.
Ramos also mentioned the upcoming brands such as a property in Siargao; Citadines in Bacolod City, Somerset Valero in Makati City, and Somerset Gorordo in Cebu City.
During the ‘Mingle With Ascott’ media briefing, it was also highlighted how the sugar capital in the Philippines like Bacolod City will pave the way for a gastronomic adventure that would certainly complement their brand, offering a unique set of menu and diverse delicacies to satisfy the palate of the locals and tourists within the region.
“Also, being unlimited means having unlimited choices with our large foliow brands from all over the world,” he added.
Meanwhile, Patrick Vaysse speaking to THEPPHILBIZNEWS expressed his excitement working in the Philippines with his all-Filipino team said, “It is nice to work in the Philippines, and as someone who worked in Indonesia and South America, I believe there will be very minimal adjustment I have to make in terms of culture, language and working with everyone in your country. It is going to be an exciting for Ascott Global and Ascott Philippines.”
“The 40th year milestone of Ascott Global will be celebrated with expansion, diversifying product and service portfolio here in the Philippines and across the globe. For the Philippines, this means more properties will be opened and we will also introduce and expand our presence through food and beverage,” Vaysse added.
As Ascott Philippines’ portfolio expands, it is also showcasing a more ‘customer-centric’ approach as they cater to ‘all generations’ on each property to their brands— providing an exceptional experience to their stay-in guests beyond their legacy of having service apartments.
Indeed, Ascott-branded properties serve as a pioneer of creating positive change and impact in the hospitality scene. With their commitment to sustainability and care for the community, Ascott unleashes a proactive and dynamic way of responding to the guests’ needs, providing luxurious and unforgettable moments with your loved ones.