Mama’s Choice, a leading brand in Southeast Asia for safe, effective, and natural products for mamas and babies with a 200,000-strong community in the Philippines, proudly announces the launch of its “Buy 1, Give 1” campaign in line with National Women’s Month this March and International Women’s Day on March 8, 2024.
During the entire month of March, Mama’s Choice will donate one Mama’s Choice Stretch Mark Cream or Mama’s Choice Stretch Mark Serum for every unit sold to Grace To Be Born Maternity Home and Nursery, a nonprofit organization that is dedicated to providing a safe and loving environment for pregnant unwed mamas and children born into challenging circumstances. Since its foundation in 2009, the Pasig-based maternity home and nursery have helped 355 families in the Philippines.
“Our collaboration with Grace To Be Born Maternity Home and Nursery is not only a way for Mama’s Choice to give back to the community, but to also allow our community to support fellow mamas in need. The ‘Buy 1, Give 1’ initiative exemplifies inclusivity by getting all pregnant mamas involved, whether as a giver or a receiver,” shares Adeline Djohan, regional head of branding for Mama’s Choice Philippines, Malaysia, and Singapore.
“We deeply understand the concerns and needs of mamas and mamas-to-be. During pregnancy, a woman experiences not only many changes in her body but also the multitude of worries that go with these changes. Will her pregnancy acne go away? Will her hair grow back? Will her stretch marks fade? In fact, through our market research, we’ve found that stretch marks are the top skin problem among Filipino mamas during and after pregnancy*,” Djohan adds.
“So if we can tackle this one thing that mamas associate with negative feelings and self-consciousness, that’s one less worry for them and one big win for us as we work towards empowering mamas to achieve smooth skin and beautiful bellies throughout their pregnancies. So we thank Grace To Be Born for this magnanimous opportunity to create a meaningful impact together in our shared mission to support Filipino mamas.”
Shellie Follero, Assistant Manager for Fundraising at Grace To Be Born Maternity Home and Nursery, expresses, “We welcome mothers of various backgrounds to our home. Single mothers, homeless mothers, pregnant teens, physically and emotionally abused wives—they all come to us seeking shelter and a way to attain self-autonomy, get back on their feet, and be able to support themselves and their children. This partnership with Mama’s Choice is a beautiful initiative to remind our mothers that they are beautiful inside and out, that they are not alone, and that they deserve the love and support that the community bestows on them. We can’t wait to see the joy in the mothers’ faces when they receive the Mama’s Choice gifts from their fellow mothers!”
The “Buy 1, Give 1” initiative aligns with Mama’s Choice commitment to not only provide products for mamas and babies, but to also give back to the community and support those facing difficulties during pregnancy. By participating in the campaign, customers become a part of the collective effort to make a positive impact on the lives of pregnant mamas and newborns in crisis.
Mama’s Choice encourages everyone to participate and spread the word about this meaningful initiative. Together, we can contribute to creating a world where every mama and child receive the care and support they rightfully deserve.
For more information about Mama’s Choice and the “Buy 1, Give 1” campaign, visit mamaschoice.ph or email brand@mamaschoice.ph.
*Based on a 2023 Mama’s Choice Brand Survey with 801 Filipino mothers, who claimed to have experienced these skin problems during and after pregnancy: stretch marks (81% of respondents) followed by hair loss (73%) and dry and dull skin (40%)
