By Marinel Peroy
Now on its way to recovery as arrivals from both local and international tourists indicate an upward trajectory as the travel boom continues. But mindful of the need to accelerate recovery and sustain growth, tourism advocates bat for collaborative promotional awareness through knowledge sharing and information dissemination drive through Rajah Travel’s
(TKC).
In the media briefing held on January 24, a discussion on the accomplishments through the years and the upcoming projects in the pipeline was shared. Also the unveiling of the story behind having the Tourism Knowledge Center as part of the advocacy department of Rajah Travel Corporation, Chairman Aileen C. Clemente highlighted the need to fill the gaps in the tourism industry, emphasizing the pivotal role of cooperating with various local government agencies and tourism stakeholders to help our overall tourism industry. In this way, such programs and projects to be spearheaded by the travel agency, Rajah Travel Corporation, alongside TKC could help the Department of Tourism.
In addition, Clemente mentioned that TKC has research and training seminars, capacity-building projects such as career fairs, and collaborative efforts with various industry stakeholders.
“On policy regulation and recommendation, [this] post-pandemic, we plan to work ourselves to look at the policies in the House of Congress, different government entities, and so on,” said Clemente.
From private to public sectors, academe, and other associations, TKC has partnered with different organizations to continue the momentum of exploring measures to address issues in the tourism industry, discuss environmental conservation, strategies to boost domestic tourism and others.
Alongside Clemente, other TKC proponents are Rolando Cañizal, former Undersecretary of the Department of Tourism; and Dr. Ma. Cherry Lyn S. Rodolfo, Member of the Board of Advisors of Asian Institute Management, Dr. Andrew L. Tan Center for Tourism, and TKC’s Assistant General Manager, Ms. Jenny L. Gapuz. In addition, DOT’s Arlene Alipio, the OIC Director for the Office of Industry Manpower also joined the gathering as a guest speaker.
As pioneer partners, various educational institutions were represented —
Asian Institute of Management (AIM), Far Eastern University (FEU), Lyceum of the Philippines University (LPU), and Our Lady of Fatima University (OLFU).
Indeed, TKC plays a vital role as a travel and tourism hub — from travel talks, training, research studies, events, and consultancy services. TKC remains committed to supporting the development and growth of a sustainable tourism industry while fostering collaboration and innovation in its programs and initiatives.
Interested in becoming a member? Register here.
***The Tourism Knowledge Center (TKC) is a digital one-stop shop for information and documents pertaining to travel and tourism in the Philippines and Southeast Asia. It serves as a repository of wealth on Industry practices and knowledge which can be used as vital and significant source for business planning, product development, intelligence, and marketing at the enterprise and local government level.***
For more information, visit their official website at Tourism Knowledge Center or Facebook Page here.
Rajah Travel Corporation:
- Facebook: rajahtravel
- Instagram: rajahtravel_com
- X: rajahtravel_com
