By Victoria “NIKE” De Dios
The cliché “Home is where your heart is”, resonates with many Filipinos, because with hundreds of thousands of overseas migrant workers that the Philippines have, the simple aspiration that every Juan or Juana has is to have a roof over the head is already a great accomplishment and legacy to leave behind.
For P.A. Properties, having that empathic regard and being part of that simple mission that they vowed to do more than 29 years ago and still do as they traverse and reach another milestone next year and mark its 30th year in the real estate development industry of the country.
While we cannot deny that many developers in the country offer the same product and service, P.A. Alvarez Properties and Development Corporation takes pride in its commitment to understand one’s dreams, aspirations, and challenges faced by every homebuyer in their pursuit of having a home they could truly call their own.
Mindful of the challenges in acquiring a home in the country, P.A. Properties has rewritten its narrative with a tagline that redounds deeply in every heart and mind of their homeowners which is “Behind Every Home is a Story”.
This is the philosophy that Atty. Marianne Reyna Lina Cruz, the CEO of P.A. Properties believes and espouses. “It’s not just about constructing houses; it’s about being part of the stories that unfold within those walls.”
For nearly three decades, P.A. Properties has been a beacon of hope for countless Filipino families, turning the dream of affordable and quality home ownership into a reality.
A Legacy of Growth and Community Development
P.A. Properties has emerged as one of the country’s fastest-growing real estate developers, spanning nearly three decades of unwavering dedication.
“Our developments aren’t just addresses, they’re ecosystems of opportunity. We build communities where homes ignite families’ aspirations, communities kindle friendships and security, and helping hands are always within reach,” Romarico T. Alvarez, Chairman of the Board of P.A. Properties, shared.
This year has been a testament to P.A. Properties’ unwavering commitment to excellence in the realm of housing and community development. The company proudly showcased its dedication through various noteworthy projects, each contributing to the enhancement of living spaces and the betterment of communities.
The inaugural highlight of the year, St. Joseph Ridgeview Phase 2, on January 28, 2023, marked the commencement in Dasmarinas, Cavite. This unveiling was a manifestation of P.A. Properties’ pledge to deliver quality living spaces and sustainable communities for the families in Southern Luzon.
On August 8, 2023, P.A. Properties launched San Jose Square Bulacan, a 2.8-hectare commercial development, strategically located in front of a 30-hectare Nuvista San Jose Subdivision at Brgy. Sto. Cristo, San Jose Del Monte City, Bulacan. Placed nearby 35 local communities, it stands as a testament to P.A. Properties’ unwavering commitment to providing accessible basic necessities and fostering economic growth within local communities.
A Noteworthy Partnership
P.A. Properties and Japanese property developer Hankyu Hanshin Properties Corporation (HHPC) established their robust collaboration in 2017, and it continues to thrive. Their partnership has not only endured but flourished, as evident in the recent launch of innovative joint venture projects such as Idesia in San Jose Del Monte, Bulacan.
In a significant milestone last March 2023, P.A. Properties and Hankyu Hanshin Properties Corporation further solidified their alliance, unveiling plans for additional property developments across strategic locations, including Metro Manila, Laguna, and Pampanga. This strategic partnership has proven to be a catalyst for growth, demonstrating the commitment of both companies to elevating real estate landscapes.
Taking a monumental leap forward in October, these industry partners embarked on a new joint venture, a 19.8 hectare project in Cabuyao, Laguna. This latest endeavor signifies not only the continued expansion of their collaboration but also their dedication to elevating community spaces.
Awards and Recognition
Throughout the year, P.A. Properties garnered significant recognition, underscoring its remarkable achievements and contributions to the community. On March 10, 2023, P.A. Properties and its joint venture company were recognized by the City Government of San Pedro as the 31st and 55th Top Taxpayer for the year 2022. This acknowledgment affirmed P.A. Properties’ commitment to fiscal responsibility and its substantial contributions to the local economy.
Continuing its streak of accolades, this year, P.A. Properties proudly received the Pag-IBIG Fund Accredited Developer Excellence Award. Securing the Top 9 position for 2022 Corporate Wide, the Top 8 Developer position for the 1st Semester of 2023 in the National Capital Region, the Top 9 Developer position for North Luzon, and the Best in Performing Loans Ratio for North Luzon. The company demonstrated excellence in its collaboration with the Pag-IBIG Fund, further reinforcing its reputation as a distinguished developer with a commitment to quality and reliability.
Progress Driven by Empathy
As P.A. Properties celebrates its 29th anniversary, the theme “Progress Driven By Empathy” takes center stage. This theme underscores the company’s commitment to adaptive and community-centric development.
“Empathy is the cornerstone of sustainable development. Our progress is not just measured in structures but in the positive impact we make on people’s lives, particularly in their chosen abode and community project,” Jonathan G. Lu, P.A. Properties Vice Chairman enthused.
In steadfast support of its valued customers, P.A. Properties has prioritized the homebuyers’ convenience and well-being through several initiatives. P.A. Properties introduced new online payment channels. This shows the company’s commitment to enhancing the payment experience for buyers and providing a seamless and accessible avenue for financial transactions.
Moreover, with the turnover of 44 communities to Homeowner’s Associations, P.A. Properties strives to foster a sense of community and belonging for the residents, ensuring a smooth transition to their new homes.
This significant accomplishment not only reflects the scale of our impact on the housing industry but also emphasizes its dedication to meeting the diverse needs of its customers. “At P.A. Properties, we empathize with our customers, understanding that their satisfaction and well-being are at the core of our mission, and we continue to explore avenues to enhance their overall experience with us,” Atty. Lina-Cruz said
A Glimpse into the Future: Fresh and Dynamic Brand Strategy
P.A. Properties plans to unveil a new brand strategy as it looks toward the future. According to Atty. Lina-Cruz, P.A. Properties President, “Our fresh and dynamic look represents not just a visual change but a reflection of our continued evolution and commitment to excellence in the real estate sector.”
P.A. Properties’ 29th anniversary is not just a celebration of its past and current achievements but likewise serves as a testament to a future where progress is inseparable from empathy-driven growth and social well-being.
P.A. Properties continues to be the author of countless Filipino dreams, weaving together the narratives of families and communities for nearly three decades.
