By Marinel Peroy
Taking advantage of the travel boom and the opportunity to see the beauty of the country and the fun of being in the Philippines, Hotel101 Group took part in the international expos initiated by the Tourism Promotions Board (TPB) and the Philippines’ Department of Tourism (DOT) for Q4 of 2023. These events serve as a testament to Hotel101 Group’s commitment to expanding its global footprint while welcoming international and local tourists to its hotels and at the same time promoting the Philippines.
“We remain strategic and steadfast in our efforts to promote Hotel101 to our top international markets by joining sales expos and opportunities from the DOT and TPB,” says Head of Sales Jamaica Puti.
The series of international expos kicked off with the first Philippine MICE Roadshow 2023, held from October 11 to 18, 2023, strategically targeted four key cities in South Korea—Busan, Yeosu, Suwon, and Seoul.
Maria Margarita M. Nograles, TPB Chief Operating Officer, highlighted the Philippines as an ideal “Bleisure” destination — “a place where tourists can seamlessly blend business and leisure travel.” The MICE Roadshow facilitated essential networking opportunities between Filipino sellers and Korean buyers, further positioning the Philippines as an attractive destination for various MICE groups.
Following this success, Hotel101 Group further showcased its hotels at the Tourism Expo Japan in Osaka from October 26 to 29, 2023. The journey continued with Hotel101 Group’s participation in the China Outbound Travel & Tourism Market in Beijing from November 15 to 17, 2023.
“We have managed to exceed our entire target for this year, as we are now at 4,860,000 international arrivals,” says DOT Secretary Christina Garcia-Frasco sharing that the country has breached its target of 4.8 million international visitor arrivals before year-end. “As of October 2023, tourism has already contributed Php404 billion to our economy,” she adds.
In line with Hotel101 Group’s global expansion strategy, the company aims to increase awareness and conversion for its operational hotels in the Philippines, including Hotel101-Manila, Jinjiang Inn – Ortigas, Jinjiang Inn – Makati, Jinjiang Inn – Boracay Station 1, Injap Tower Hotel – Iloilo, and the newly opened Hotel101-Fort.
“We also started to introduce our newly soft-opened Hotel101-Fort to these markets, who continue not only to look for value for money, but also the convenience of location and the comfort of the rooms when they stay and book their accommodations,” shares Ms. Puti.
Hotel101 Group’s presence in these international expos, actively engaging with key markets and fostering partnerships, marks its commitment towards becoming a global hospitality player, providing Filipino hospitality and happy experiences to both local and international guests.
For more information, visit www.hotel101.com.
