Taiwan Tourism Bureau, Ministry of Transportation and Communications in partnership with the Taiwan Amusement Park Industry in the Philippines to promote Taiwan
The Taiwan Tourism Bureau Kuala Lumpur Office and the Taiwan Amusement Park Association successfully staged a promotion conference in the Philippines on June 2, 2023, joined by officials from 11 amusement parks, 6 travel agencies, and 3 airline representatives from Taiwan.
The Taiwan promotion conference was attended by hundreds of travel agency operators in the Philippines, including the Philippine Travel Agencies Association (PTAA). The on-site interaction was extremely lively, which is expected to accelerate the efforts to achieve the goal of 320,000 visits from the Philippines to Taiwan in 2023.Â
Shih Pi, Chou, director of the Taiwan Tourism Bureau Kuala Lumpur Office, said that the Philippines is important among New Southbound countries. According to the data before the pandemic, there were about 510,000 tourists from the Philippines to Taiwan in 2019, second only to Malaysia among the ASEAN countries. Since Taiwan’s border has been open to tourists since October 13 last year, the number of Filipino visitors to Taiwan has grown rapidly, which shows the high enthusiasm of Filipino tourists for Taiwan. This promotion matched the preferences of Filipino tourists and focused on theme parks. In addition to Taiwan’s night market delicacies, amusement parks in Taiwan highlight diverse and rich themes, which are worth visiting for Filipino tourists.
Chun-Jun, Liao, Chairman of the Taiwan Amusement Park Association, said that Taiwan’s diverse patterns of theme parks have a considerable high potential appeal to the international market. Elements such as Taiwan’s aboriginal culture, hot springs, flower viewing, shopping, and mechanical amusement facilities are all favorite for international travelers. Various Taiwan amusement parks present the most eye-catching and attractive content in this event, making Taiwan one of the top destinations that international tourists cannot miss.
This promotion includes Leofoo Village Theme Park, Formosan Aboriginal Culture Village, Janfusan Fancy World, Little Ding-Dong Science Theme Park, Yehliu Ocean World, Farglory Ocean Park, West Lake Resortopia, Atayal Resort, Sun-Link-Sea Forest & Nature Resort, Shangshun World, E-DA Theme Park and more. The well-known brand of Taiwanese souvenirs, Vigor Kobo, also participated in the event together with Taiwan’s most famous mascot, OhBear. The pineapple cake co-brands with OhBear to endorse the good taste from Taiwan to the Philippine market, and invites the Philippine industry to join hand-in-hand in developing Taiwan tourism and business opportunities.