In commemoration of Filipino Food Month, GrabFood, the Philippines’ leading online delivery platform, is reaffirming its commitment to futureproofing the reach and business viability of Filipino cuisine.
With its tech solutions and support mechanisms, the platform is optimistic that the local food industry can achieve the optimum reach and commercial activity necessary to promote the culinary identity of the country in the post-pandemic era.
“A country’s culinary identity is a hallmark of its culture. This Filipino Food Month, GrabFood is proud to be a partner of Filipino restaurateurs in making sure that proudly Pinoy flavors get the attention and business they deserve as we transition to the post-pandemic era,” said Grab Philippines Director for Deliveries Greg Camacho.
Boosting success of Filipino MSMEs amid post-pandemic consumer behavior
The post-pandemic era is ushering in a shift in consumer behavior. According to a regional Grab study, 9 out of 10 consumers now prefer brands with an integrated online-to-offline experience – a clear indication of the clamor for digital convenience as people dine in-store.
To ensure that Filipino food businesses, particularly micro, small, and medium enterprises (MSMEs), succeed during the post-pandemic consumer behavior shift, GrabFood has provided them with technology that enables them to better adapt to changing consumer needs.
Through Scan-to-Order, Self Pick-Up, Find & Dine, and Mix & Match, GrabFood has handed Filipino merchants the power of digital convenience and created an agile food ecosystem that supports businesses, reinforces the country’s cultural identity and awakens people’s fascination with Filipino cuisine.
Scan-to-Order is a dine-in solution that will allow consumers to both order and pay for dine-in orders using the Grab app, while Self Pick-Up allows consumers to order ahead and pick up their orders from merchants. These solutions enable consumers to skip queues in-store, and allow merchants to better manage their order capacity. Find and Dine, meanwhile, enables consumers to discover new restaurants around their vicinity, optimizing the discoverability of merchants present on the platform. Lastly, Mix & Match allows eaters to order from several merchants with just one order fee.
Additionally, Grab has also designed accessible and hassle-free financing support geared at stimulating business recoveries such as quick cashouts, cash loans, and flexible schemes.
Through these solutions, GrabFood is optimistic that Filipino food businesses will make it through the post-pandemic era and continue to promote the culinary identity of the country.
