Author: Konstantin Kostadinov, Senior Sales Director in CEE & CIS at Rakuten Viber Alipay, Grab, Rappi, Careem, WeChat, Gojek.  What do these apps have in common? They all are used and loved by millions of people, have a lot of unique features, and are important tech market disruptors. But most importantly, they all are superapps. … Continue reading What is a Superapp and what does it bring to marketing?