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Toyota says ‘One SRP applies to LC’

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Automotive leader Toyota Motor Philippines (TMP) is reminding its customers eagerly awaiting to buy the recently launched Land Cruiser 300 series that it is not requiring additional premiums for reservations and purchases of this SUV.

Production of the new Land Cruiser (LC300) was not spared by the global parts supply shortage in the manufacturing sector brought about by the COVID-19 pandemic. This has further contributed to the imbalance in supply and demand for this highly anticipated model. Since the debut of the LC300 in 2021, global demand for the car continued to grow, causing longer waiting time for fans in the country.

 “We are thankful for the incredible reception of the Filipino customers to the new Land Cruiser,” said Jose Maria Atienza, Senior Vice President for Marketing, New Mobility, and Vehicle Logistics at TMP. “We appreciate your patience and understand your eagerness to get hold of this global favorite. We are asking for your understanding as we work hard to serve your requirements at the soonest possible time.”

Because of the global supply challenge affecting LC300 availability, Filipino customers making reservations at Toyota dealerships across the country would require several months waiting time to get hold of a unit. TMP meanwhile reiterated that under its ‘One Suggested Retail Price Nationwide’ program, customers should expect consistent pricing whether they buy in Luzon, Metro Manila, Visayas, or Mindanao.

“We do apologize for the inconvenience, and rest assured we are doing what we can to deliver the vehicles the soonest, to make our customers feel that it’s all worth the wait. We thank you for your continued trust and patronage,” said Atienza.

In case of any concerns, Toyota customers may get in touch with TMP’s Customer Assistance Center via email address customerassistance@toyota.com.ph or hotline number (02) 8819 2912.

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