Global screen protection leader PanzerGlass has recently named Dubai-based agency Illustrado as its global agency to spearhead both regional and worldwide campaigns.
According to Global Marketing Director Michael Brønd, the move is in keeping with PanzerGlass’ continuously evolving vibrant and inclusive spirit. He also adds, “Panzer Glass is the best product out there. The way it’s made, makes us standout. But we’re much more than just functionality. We have an open and diverse brand and that is reflected on the people in PanzerGlass, the people we onboard, and certainly, in our campaigns.”
He continues, “We’ve handpicked Illustrado because there’s a mutual understanding. We speak the same creative language. Illustrado has managed not only to understand our brief, but also uplift that brief, add critical elements, so we’ve ended up with super strong creative assets – entertaining, playful and most of all engaging.”
Illustrado which has already produced regional content for the brand for the GCC markets in 2020, will be tasked with more projects that span the Middle East and Africa region, as well as Southeast Asia and other parts of the world, moving forward. The partnership kicks-off with the launch of the company’s global campaign Colors Come Together this month.
Commenting on choosing an agency based in Dubai, Brønd remarks on the emirates’ unique position of being a cosmopolitan melting pot which allows the brand access to multicultural talent as well as networks that traverse Europe, the Middle East, and Asia and the rest of the world.
Illustrado Managing Director Lalaine Chu-Benitez comments, “We are very thrilled at the prospect of creating campaigns for audiences beyond the GCC. We are very passionate about our work, so the opportunity of being able to touch people across geographies, and work with a vibrant and inclusive global brand like PanzerGlass, which is very much aligned to our team values, is an amazing milestone for us.”
About Panzer Glass and Illustrado
In 2013, the Danish start-up launched its new and exclusive line of products for mobile devices. Today, a leader in its category, PanzerGlass™ has 130 employees, is present in 70 different countries and is realizing triple-digit growth rates.
PanzerGlass™ is part of the Juhl Bach Holding Group, one of the largest family-owned holding companies in Denmark. JB Holding specializes in venture operations and has an interesting portfolio of companies ranging from start-ups to mature companies.
Illustrado FZ-LC is a multi-disciplinary communications company based in Dubai. The agency has been providing advertising and marketing services to a roster of clients which include multinationals, regional and local companies, including esteemed advertising agencies in fields as diverse as consumer goods, electronics, fashion and luxury, pharmaceuticals, food, hospitality and tourism, B2B, real estate, CSR, advocacy marketing, banking, etc. since 2013. The company also publishes Illustrado Magazine in the GCC.
