A virtual platform created for events and brand activations has been making waves in the business community since its inception last year to address the challenges brought by the pandemic.
Called VEAP, which stands for Virtual Events and Activations Platform, it is practically an online space for clients to pursue immersive and memorable brand engagement efforts that used to be done on-ground.
VEAP is touted as a synergy of expertise in traditional Below-the-Line advertising, out-of-the-box thinking, and the power of digital and electronic systems to channel creative engineering for meaningful connections between people and brands. The platform is owned by the
Tagline Group of Companies, part of which are Oncuemedia, Inc., Five Seconds Advertising, Hey! Communications and Binary Digital Advertising which is the platform’s developer.
The concept includes the featured activities and systems for immersive experiences in the space based on a selection of work successfully done before using the digital and electronic platforms and the prevailing standards of engagement online.
While the lights have dimmed at on-ground events, Tagline rises above the challenges of the new norm with a low-touch digital space that bridges the social distance to continue nurturing meaningful engagements right at the comfort of homes, with relevant and engaging online experiences.
“It’s all about re-engineering brand experiences for multi-dimensional engagements in the digital landscape — a calculated modification of our services towards the behavioural shifts taking place across all market segments due to the pandemic,” said Tagline president and owner Jovy Rabelas.
VEAP is the first of its kind in the country, and arguably in Asia. Launched on June 30, 2020, it is an immersive online platform that can come in different thematic and customizable environments and integrated with exciting features for a more immersive and meaningful engagement between people and brands.
Rabelas added, “We’re fostering the strength of BTL marketing to harness the power of the online and electronic platforms so you can trigger action, drive retention, and develop brand loyalties even further especially in these low-touch economic times.”
VEAP can be easily accessed via a Smartphone, Laptop, Desktop & Tablet. Its offers include VEAP MOTION (Gamified exhibition space with customizable avatars that can navigate a full 3D environment), VEAP LIVE (Lightweight environment in three-dimensional configuration best for multi-faceted engagements), and VEAP TV (An all-in-one livestream platform to supercharge and elevate online audience engagements), all powered by significant features in line with the needs of the digital times.
With virtual engagement comes a great opportunity to open business for a new shopping experience through online ordering, purchasing and delivery options. It means pushing for bigger sales out of engagements, and enrolling products in the ordering system for online purchasing transactions. Delivery of items are coursed through a partner logistics company.
With 12 shared online social experiences that have brought thousands of people together, Tagline’s VEAP is bringing virtual engagements across more B2B and B2C market segments here in the country, and in other countries Vietnam, Bangladesh, Thailand and Australia.
With VEAP, stakeholders can create any space for a choice of engagement, from the simplest to the most complex of set ups to intimate gathering of virtual attendees to a large-scale online community marketing event in any choice of a 3D environment.
To experience the VEAP visit the websites tagline.veap.ph, and www.tagline.com.ph. and The Tagline Group on Facebook and Linked in.
