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PH top priority of Italian businesses in its expansion in ASEAN

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By Alithea De Jesus

Things are looking up in the Philippines this year as far as Italy is concerned. This was disclosed by Enrico Letta, President of Associazione Italia-ASEAN during the online “ITALY-PHILIPPINES: DISCOVERING THE OPPORTUNITIES” webinar, co-organized by the Italian Chamber of Commerce in the Philippines (ICCPI) and Associazione Italia-ASEAN on January 26, 2021. He said that Italy intends to expand its businesses in the ASEAN region with the Philippines as its top priority as the said seminar aims to strengthen relations and bridge opportunities between Italy and the Philippines.  

Philippine Board of Investments (BOI) Officer-in-Charge Director Lanie Dormiendo said during the webinar that the Philippine government expresses its appreciation to the vote of confidence of the Italian community as the country continues to improve its business climate through strategic policy reforms to make it easier for investors to do business and further encourage the flow of foreign direct investments (FDI) into the Philippines.  

“With our REBUILD Strategy and 3Ps (Policies, Projects & Programs, Promotion) of industry development supported by the country’s strengths, there is a wide scope of business opportunities for Italian investors, complementing Italy’s expertise to support Philippines infrastructure Projects and other industries such as garments. Our “Make It Happen (MIH) in the Philippines” branding campaign, launched in November 2020, also highlights the strength and adaptability of the Philippines to weather through challenges, exuding strength and adaptability even in times of difficulties,” Dormiendo explained.  

She also discussed the sectoral opportunities for Italian investors, focusing on garments and textiles, specifically for natural fibers wherein the country is strong g, i.e., abaca and pineapple. For garments, opportunities are in sustainable clothing, cutting edge designed high performing garments, using smart materials out of natural fibers such as abaca and pineapple.    

Italian Ambassador to the Philippines Giorgio Guglielmino highlighted the importance of commercial interchange between the countries at the event. In turn, Philippine Ambassador to Italy Domingo Nolasco pitched several reasons on why Italian companies should invest more in the Philippines, mentioning other sectors presenting opportunities such as infrastructure, aerospace, renewable energy, and machineries.  

Among the notable investments of Italian businessmen in the country include the Php111 million capital of Fendi in the business of selling leather goods, accessories and clothing, Stefano Ricci S.p.A’s Php251 million in the retail of high-end/luxury goods and accessories, Novabala JV Corp.’s Php486 million project as a new services provider of design and construction of Novaliches-Balara Aqueduct 4 and La Mesa Reservation in Quezon City and the Php71 million project of Italpinas Development Corp. as a new developer of low-cost housing in Cagayan de Oro City.  

Italy is considered as an important contributor of foreign investments from the European Union (EU) to the Philippines. In 2020, investment promotion agencies (IPA)-approved Italian investments totaled to Php114.7 million. Total investments of Italy since 2015 amounted to Php1.32 billion as of last year.  

The Philippines imported US$584.3 million worth of goods from Italy with exports of nearly US$200 million last year, preliminary numbers released by the Philippine Statistics Authority show. Bilateral trade between the Philippines and EU totaled US$13 billion in 2020 with US$6.8 billion in exports and US$6.2 billion in imports.

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