The current global situation has prompted businesses both big and small to train their sights on the worldwide web. Online selling, once reserved for the technically inclined is fast being explored by even those adamant in e-commerce. Larger businesses meanwhile are progressing their marketing into a stronger digital presence.
Puregold for one has been working on strongly carving its place into this digital world. Early this year, it launched its own Puregold Mobile app, or fondly called Sally or Shopping Ally, which allows its shoppers to purchase products conveniently via a few clicks from their smartphones.
Today, Puregold utilizes the power of online to reach out to more audiences and consumers. “We want to be where our customers are, and we all know that means having a strong presence on the digital space,” says Mr. Vincent Co, President for Puregold Price Club, Inc.
Taking a leap from an otherwise plain online marketing approach, Puregold has launched “The Puregold Channel” on Facebook and YouTube. It is a groundbreaking move to further expand its digital footprint and engage shoppers. By creating new and unique kinds of content that appeal to a diverse set of audiences, Puregold keeps customers hooked and engaged. Imagine television with an instant link to social commerce. With its growing 2.3 million clout on Facebook alone, the potential is massive. Puregold is strategically building its ‘consumers of the future’ directing its reach, both to Puregold Mobile app and its brick & mortar stores.
“This is the foundation of Puregold’s ‘New Retail’. For us, this is a great opportunity to effectively reinforce our offline and online integration. We see it as a territory that will expand our business further as customers continue to adopt new ways of grocery shopping,” adds Mr. Co.