Philippines welcomes locally made fortified, stylish the New Toyota Vios

By Victoria “NIKE” De Dios

Toyota Motor Philippines (TMP) has officially presented its best-selling, locally made passenger car,  the new Toyota Vios.

Compared with the previous versions of Vios, the improved modern design debuted by the global mobility company in the Philippines – comes at the forefront of TMP’s drive to lead the resurgence of the local auto industry by responding to the Filipinos’ need for quality, efficient, and safe mode of transportation.

During the digital launch program, curious and excited viewers nationwide were impressed by the New Vios which remains to be the Philippine’ top-selling car that has been holding for more than a decade now.

In his opening remarks, TMP President Atsuhiro Okamoto said, “You can count on TMP to stay true to our promise of making the world’s best Vios, and in the process, helping the economy, and providing livelihood to thousands of Filipino families” pertaining to the local production of the Vios in TMP’s Santa Rosa, Laguna manufacturing plant.

Screengrab of TMP President Atsuhiro Okamoto during the New Vios Digital launch last July
By Victoria “NIKE” De Dios

“With the New Vios, we have once again reinvented the Filipino’s most preferred car. With its upgraded design and new features, we can truly expect the New Vios to LEVEL UP YOUR DRIVE!” he added.

The Vios has been the quintessential road companion of Filipinos, moving families and enabling businesses for 17 years now. Now made even better to adapt to the new mobility landscape, the New Vios moves forward, providing reliability, durability, and affordability it is known for since its debut in the Philippine market in 2003.

The New Vios lineup boasts improvements on its looks and features across 9 available variants – G CVT and M/T, E CVT and M/T, XLE CVT and M/T, XE CVT, and J and J Base in M/T.

Levelled-Up Look and Features

The New Vios gets an eye-catching upgrade on its exterior with the glossy black front grille, further accentuated by the 3-tier LED headlights and daytime running lights for G variants. G, E and XLE variants also get LED fog lamps. G variants have 16” alloy wheels and LED rear combination lamps with line guide for a sleek and sporty look from the front, to the side, and the back.

From getting in the car and to the destination, the New Vios makes the drive experience fun and convenient. Access is quick and easy with the smart entry feature and “push-to-start” button for G variants. For the G CVT variant, there is more control option with the paddle shifters and available drive modes (Eco Mode and Sport Mode).

Furthermore, the New Vios gives the driver and passengers peace of mind as all variants come with SRS airbags, Anti-lock Braking System (ABS) with Electronic Brake Distribution + Brake Assist, Vehicle Stability Control, and Hill-Start Assist Control thus, ensuring that each trip is safe. There is a back camera from G variants, and customers may choose from 3 or 7 SRS airbags for certain variants.

The 2020 model features a low and wide stance, sporting a refreshed look while maintaining its reasonable price point. The New Vios will be available at Toyota dealerships nationwide from July 27, 2020. Customers may also inquire and request a quotation online through the virtual showroom accessible anytime anywhere via https://toyota.com.ph/vios.

The Vios Advantage

With all the improvements in features, technologies, and overall driving and riding experience, the New Vios remains to be a practical and smart choice for individuals looking for a reliable daily driver that’s easy to own, use, and maintain, or business owners looking to invest in long-lasting vehicles suited for local conditions.

The 9 colors of New Vios variants 

The SRPs for the New Vios variants that are covered by TMP’s nationwide One Price Policy:

Carrying the core Toyota benefits that customers get from their Toyota vehicles, the New Vios comes with offers that provide great value and make ownership more fulfilling.

Buyers of the New Vios can enjoy a free periodic maintenance package up to 20,000 KMs, 5-year warranty, and one-year comprehensive insurance. Loyal customers may also take advantage of trade-in discounts, while both current car owners and first-time buyers can choose from flexible financing deals.

The New Vios will also be made available through the recently introduced car-leasing program, Kinto One.

The Vios Legacy

The Vios has established its position as the #1 passenger car in the Philippines with almost 320,000 units sold across 3 generations of the model. In 2019, the Vios ended the year with a 38.6% market share in its segment.

A well-loved and trusted nameplate, the Vios has exhibited unmatched dependability and versatility. Aside from being a ubiquitous fixture on Philippine roads, the Vios has also displayed its power, sturdiness, and sportiness through the long-running Vios One-Make-Race series – the Vios Racing Festival which is set to return in 2021.

“Under the CARS Program of the government, the Vios is our flagship. It helps support almost 55,000 lives throughout the Toyota network, 71 dealers, 56 local suppliers and countless other business and trade partners.” Chairman Alfred Ty expressed in a statement “Our Toyota Vios is a symbol of the best of Japanese technology and Filipino craftsmanship. In my mind, our Vios has become the national car of the Philippines. Atin ito. Gawa ng Filipino para sa Filipino. Proudly made in the Philippines, BY Filipinos, FOR Filipinos.” he concluded.

With all the jobs generated and local investments made, the Vios is a symbol that Toyota will always do its best to drive the economy forward.

For more information on the New Vios, visit TMP’s official website at www.toyota.com.ph and follow the official social media accounts and online communities at ToyotaMotorPhilippines (Facebook and Instagram), @ToyotaMotorPH (Twitter), and Toyota PH (Viber).