By Victoria “NIKE” De Dios
An ounce of prevention is better than a pound of cure.
This is very true especially with the growing number of cases of COVID19. Nothing beats practicing proper hygiene even in the very basics of it such as handwashing. But there’s a proper way to wash our hands, as many tend to do quick handwashing which would then defeat the purpose of abating the spread of COVID19.
SM Cares and Safeguard team up for the #SafeHandsAtSM campaign to educate and encourage people to practice the five steps of proper handwashing – especially in this time of the pandemic.
“As part of our safe malling commitment, handwashing is our first line of defense against illnesses and is also crucial during a global health crisis. We very excited to partner with Procter & Gamble’s Safeguard, the leading brand in health and personal care, to raise awareness on the importance of this matter,” said SM Supermalls President Mr. Steven Tan.
SM Supermalls President Mr. Steven Tan
Screengrab of #SafeHandsAtSM virtual media launch, June 23, 2020, by THEPHILBIZNEWS
To ensure that all areas of your hands are properly washed, simply follow these steps: (1) wash palms; (2) back of the hand; (3) in between fingers; (4) fingernails; (5) and thumbs, and keep scrubbing for at least 20 seconds. Afterward, rinse and dry your hands thoroughly, since good handwashing is our most effective shield and protection from all kinds of viruses.
“Safeguard, being 54 years in the country, has become much of a household name. From our beige bar soap from long ago to our hand sanitizers and liquid hand soap now, we have always committed ourselves to serve the needs of the Filipino people, just like SM has. And in the same way, I believe that both have been ingrained so much in the Filipino culture that it is only natural to do this partnership,” said Procter & Gamble Vice President for Skin & Personal Care Ms. Shweta Sharma.
Ms. Shweta Sharma, Procter & Gamble Vice President for Skin & Personal Care
Screengrab of #SafeHandsAtSM virtual media launch, June 23, 2020, by THEPHILBIZNEWS
As part of the #SafeHandsAtSM campaign, Safeguard has made its liquid hand soap available in restrooms of all SM malls across the country to help the community fight the spread disease-causing germs. Information materials on the five steps of handwashing are also deployed in restrooms and high-traffic areas in SM to remind customers while in the mall.
With this, Safeguard and #SMDaresYOU to take on the #SafeHandsAtSM Challenge on TikTok from June 23 to 30. Just take a full-body video of you properly washing your hands and dancing to your favorite tunes, tag your squad and use the official hashtag #SafeHandsAtSM, and be one of the 10 lucky winners who’ll get exciting giveaways!
This partnership with Safeguard forms part of SM’s programs to ensure Safe Malling as all SM malls continue to carry out strict safety and sanitation measures to assure the community that the malls are safe, clean, and compliant with health and sanitation protocols over and above government regulations.
Through simple efforts like washing your hands, not only are you protecting yourself but also those around you. To know more about #SafeHandsAtSM, visit www.smsupermalls.com and https://www.safeguard.ph, or visit their social media accounts on Facebook, Instagram, Twitter, and Tiktok.