Toyota Motor Philippines unveils the fortified New Wigo with sporty TRD style

By Victoria “NIKE” De Dios

The long wait is over as Toyota Motor Philippines (TMP) has officially introduced the country’s best-selling entry-level hatchback, the Toyota Wigo.

It was the first-ever interactive digital launched held last June 15, 2020, and no less than Toyota Motor Philippines President Atsuhiro Okamoto graced the launching.

Mr. Okamoto during his speech thanked all the Media Friends, Partners, and Dealers who joined another Toyota’s Milestone via digital launch and expressed optimism despite the pandemic in the country. He also noted that Toyota’s Bayanihan spirit is something that he is truly proud of and that the entire TMP, TMP Foundation, the Toyota dealer network and Team Members have been able to provide valuable assistance through various CSR projects, to our health care workers, front liners, and to the communities where our manufacturing plant and dealerships are located.

As for the launching of the New Wigo, Mr. Okamoto brandished the market share performance and dominance of Toyota Wigo in the low-cost passenger car segment as of the end of 2019 at 69% and remains hopeful to maintain if not surface last year’s performance.

He also pointed out that the Wigo has been a preferred car of choice in the Philippines for young professionals, young couples just starting a family, and even university students, and bullish that with the Toyota New Wigo’s upgrade being more advanced, more convenient and safe, more fun with its sleek and sporty TRD Styling, the market dominance in the car entry-level will be maintained.

“The New Wigo remains an iconic car that offers the same familiar feeling of practicality and reliability, but made more advanced, more convenient, safer, and more fun with its sleek and sporty TRD Styling,” said TMP President Atsuhiro Okamoto during his welcome remarks.

The 2020 Wigo lineup is headlined by the new TRD S, a sporty and exciting variant perfectly designed for an adventurous driving experience.

The rest of the lineup introduces changes and more advanced features while still having the same reliable quality of any Toyota vehicle. Overall, the New Wigo stays true to being a practical and affordable choice that can cater to the market’s transportation needs, all while being fun to drive.

The Toyota Motor Philippines first digital launch of the New Wigo held last June 15, 2020

In photo from left: Mr. Nico Bravante, Vice President – Product Planning, Mr. Rainnier Gregorio, First Vice President – Customer Service Operations,
Mr. Sherwin Chualim, First Vice President – Vehicle Sales Operations, Mr. Kei Mizuguchi, Executive Vice President – Marketing, Mr. Atsuhiro Okamoto, President, Toyota Motor Philippines, Mr. Jose Maria Atienza, Senior Vice President – Marketing, Ms. Cristina Arevalo, First Vice President – Brand and Product Planning Cluster, and Atty. Rommel Gutierrez, First Vice President – Corporate Affairs Group

Sportier Styling Inside and Out

The New Wigo G gets machine cut design alloy wheels and a new look on its rear combination lamps. The G and E variants also share a new front bumper look.

On top of the machine cut design alloy wheels and redesigned rear combination lamps, the TRD S variant meanwhile sports a more adventurous look with the TRD kit installed. The kit includes the front spoiler, side skirt, two-tone rear spoiler, rear skirt, and TRD S badge and decals. The new Yellow SE color is only available in the TRD S variant.

The spacious interior features redesigned seats and chrome accents, with the LCD Air Conditioner Panel (for TRD S and G variants) for easier access and control.

More advanced features

New Fortified Wigo: More advanced, more convenient and safe, and more fun with its sleek and sporty TRD Styling

The New Wigo now comes with the push start button and Steering Switch, as well as LCD touch panel type A/C for the TRD S and G variants. The power retract and adjust side mirrors make driver rear visibility easily adjustable, and parking is more convenient and beginner-friendly with the new back camera that comes with TRD S and G variants.

The TRD S variant’s TRD kit also includes Apple CarPlay and Android Auto compatibility, Voice Command Feature, and a class-leading Digital Video Recorder, making every trip safer, more convenient, and enjoyable.

All variants come with Power Door Lock and a new instrument panel design for easier access to controls.

Safety features are never compromised with all variants coming with SRS airbags for the driver and front passenger, back sonar, and Anti-Lock Brake System (ABS).

Pricing

The New Wigo will be available at Toyota dealerships nationwide from June 16, 2020.

First launched in the country in 2014, the well-loved hatchback quickly dominated the market and from then, sustained its leadership. In 2019, it cornered a 69% segment share, easily becoming a travel companion for many young professionals and starting families.

For more information on the New Wigo, visit TMP’s official website at www.toyota.com.ph and follow the official social media pages at ToyotaMotorPhilippines (Facebook and Instagram) and @ToyotaMotorPH (Twitter).

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