A MUSEUM dedicated to the rich Filipino heritage of brewing beer and San Miguel Brewery’s phenomenal growth into the diversified conglomerate that it is today was launched recently at its Polo Brewery, its oldest active plant located in Valenzuela City.

San Miguel Corporation (SMC) President and COO John Paul L. Ang led officers and employees of San Miguel Brewery Inc. in opening the Polo Brewery Museum on February 18, marking the completion of a decades-long project that started at the turn of the millennium.

The 580-square-meter layout features well-preserved archival records, objects and artifacts, and historical storytelling on the people whose leadership and passion for brewing beer drove industrial progress and shaped community culture.

“This tribute to San Miguel’s beginnings and milestones could not have been better placed. Polo Brewery is our oldest operating facility and it serves not just as a sentimental link to our past, but as a source of strength. It should remind us of our tradition of excellence and hard work through generations of employees. That same tradition powers our company today,” said Ang in a statement released to media after the event.

For historical perspective, after the destruction of World War II, San Miguel had to rebuild from the ruins of Manila — original site of its operations in the San Miguel District. During the Japanese Occupation, the Balintawak Beer Brewery (BBB) in the town of Polo, Bulacan (now Valenzuela City) was taken over to produce an inferior brew.

So, when Liberation came, San Miguel acquired it and has since been brewing arguably the best beer this side of the Pacific. It is in this building that the museum now showcases what was during that time state-of-the-art brewing equipment made of copper, workers’ tools, and iconic labels and advertisements.

Viewing them with today’s lens, all these trace the company’s evolution from a single brewery from way back in 1890 into one of the country’s most iconic industrial names.

“San Miguel began as a small brewery in Manila in 1890. That history now has a home at our oldest operating plant, where we recently opened the Polo Brewery Museum to help preserve more than 135 years of our heritage,” said SMC Chairman and CEO Ramon S. Ang in his Facebook post on the museum’s opening.

Foremost on display, apart from other facsimilies of historical documents, is the Royal Patent issued in 1890 that sealed the 20-year exclusive rights for founder Enrique Maria Barretto de Ycaza to brew beer at his La Fabrica de Cerveza de San Miguel.

Also featured are other priceless pieces used in the brewing process. Local brew masters regard these solid-copper devices as a sort of holy grail of beer brewing in the Philippines: the mash filter used in separating liquid wort from solid grain; the washing machine used for the filter cloth; the centerpiece mash tun, where the brewing process begins; and the mash kettle where the liquid wort is boiled.

The items represent the company’s “last remaining connection” to its long and remarkable history.

Even the old promotional materials that evolved into iconic commercials of the mid-to-late 1900s as well as the various packaging and bottles developed over time occupy a place in the museum to be frozen in time.

San Miguel Brewery Inc. President and COO Carlos Antonio M. Berba said preserving that history carries both honor and obligation. “You have to remember, while heritage… is a privilege, it is also a responsibility. It is our responsibility to make sure this legacy continues for SMB,” he said.

Efforts to establish the museum date back to as early as January 2000, but progress came gradually with archives and historical pieces adding up little by little through successive plant leaderships.

Stronger resolve to work on its completion came in 2025 as San Miguel marked its 135th year of brewing beer. Additional resources poured into transforming the space into what company officials described as a lasting source of pride for employees and visitors.

For now, the Polo Brewery Museum is only open to employee visits and pre-arranged, special visits. But what a gift it would be if in the future this heritage space is opened to the public for educational and cultural identity purposes.

What should not be missed is that such a facility exists not just to preserve artifacts, but also to highlight how brewing excellence, workforce training and technological standards helped sustain the company’s expansion locally and abroad for over a century.

Bukidnon First District Representative Jose Manuel Alba, once a long-time human resources officer of SMB, cited in his keynote address at the museum’s opening how he sees the human side of the company’s industrial story and its relation to our nation’s progress.

“Our rich history deserves to be honored even in a brewery like Polo — people need something that speaks to the heart,” Alba said. “Whether in San Miguel or in the public sector, the calling remains the same: Serve with your heart; struggle if you must; but always choose to be good.”

Founded in 1890, San Miguel Beer has grown alongside our country’s economic and social transformation, evolving from a single brewery into a global Filipino brand closely associated with our celebrations as a family, as a community, and as a nation.

Guests can look forward to pulse-pounding performances from a powerhouse lineup of local music icons, alongside a feast of bar chow and culinary creations perfectly paired with San Miguel’s award-winning brews. Revelers will also enjoy complimentary beer samplers from SMB’s global portfolio and even get first dibs on exciting new brews making their debut at the festival.

Adding flavor to the celebration, pop-up dining spots from Las Flores, Café Fleur by Chef Sau, Purefoods Deli, and more will showcase dishes crafted to pair with San Miguel’s diverse range of beers.

The entertainment roster is as stacked as ever, featuring Rico Blanco, Lola Amour, December Avenue, Maki, Arthur Nery, Brownman Revival, The Dawn, Autotelic, The Juans, Over October, The Cohens, Paprika, DWTA, Carousel Casualties, It All Started in May, Magiliw Street, Sean Archer, Acapellago, DJ Chelsea, and DJ Rammy.

Sports fans are in for a treat too, as the recently crowned PBA All-Filipino Cup Champions, the San Miguel Beermen, will join the festivities to shoot hoops with fans. Meanwhile, billiards legends Efren “Bata” Reyes and Francisco “Django” Bustamante will showcase their skills in an exhibition match and even challenge partygoers brave enough to take them on at the table.

To make the night even more memorable, exclusive Oktoberfest merchandise will be available—perfect keepsakes that capture the spirit of San Miguel Beer.

San Miguel Oktoberfest remains to be the largest fiesta in the country recognized by the Department of Tourism since 2005. Get your tickets now for the San Miguel Oktoberfest at Okada Manila on September 20 and 21, 2025 at Ticket2Me.net.

For the complete schedule of events, latest promos, and updates, like and follow San Miguel Oktoberfest on Facebook.

Back by popular demand, SMB is set to roll out another thrilling under-the-crown promo, this time with bigger and better prizes up for grabs. Starting this July, the country’s top beer producer takes drinkers on a ride of a lifetime with its SAN MIGUEL BEER TANSANKATUTAK PANALO under-the-crown promo.

Drinking San Miguel Beer has never been more enjoyable with up to ₱100 million worth of prizes to be won including Toyota Zenix Hybrid Electric Vehicles, Yamaha NMAX, at Samsung A15 5G smartphones. Tons of giveaways are also up for grabs including SMB jackets, shirts, and more San Miguel Beer products.

To join, (1) Simply buy a bottle of any participating SMB brand (San Miguel Pale Pilsen, Red Horse Beer, Red Horse Super, San Mig Light, San Miguel Flavored Beer, and Gold Eagle Beer); (2) Open the bottle and look under the crown, and (3) Redeem and win prizes.

SMB rewards more beer moments with more chances to win with its SAN MIGUEL BEER TANSANKATUTAK PANALO under-the-crown promo. Promo is available nationwide from July 1, 2024, until December 31, 2024.

For more promos and updates like and follow San Miguel Beer on Facebook (www.facebook.com/sanmiguelbeerphilippines) and Instagram (www.instagram.com/sanmiguelbeerph).

As part of San Miguel Pale Pilsen’s “Pilsen Idol Sari-Sari Store Tour”, Coco went out to meet his fellow “Batang San Miguel” as he visited sari-sari stores in Barangay Vasra, Quezon City.

Coco handed out San Miguel Pale Pilsen giveaways and valuable merchandise to select sari-sari store owners. The campaign is the brand’s way to reward areas that have achieved high Pale Pilsen patronage nationwide.

More than the campaign, Coco was excited to connect with the fanbase that he has gained through his works on and off camera. “Napakasarap sa pakiramdam na mabigyan ng importansya at panahon. Yung personal kang pupuntahan para makamusta, mabisita at mapasalamatan. Ang pinaka importante dun ‘yung maramdaman nila na nandoon ka at kaisa ka nila,” Coco shares. “Ngayon na kababalik lang natin from pandemic, ipapadama natin ang pasasalamat dahil sa kabila ng nangyari andito parin ang San Miguel Pale Pilsen para makasama nila sa bawat parte ng kanilang buhay.”

Then and now, San Miguel Pale Pilsen has played a significant role in shaping Filipino culture by bringing trends and talents together. Expect the iconic beer to mount similar projects as a way of giving back to customers and sari-sari stores, which are among the brand’s strongest sales channels.

Try the new San Miguel Cerveza Blanca!

San Miguel Brewery adds another distinct offering in its lineup of world-class brews with San Miguel Cerveza Blanca. This authentic local wheat beer boasts of a blend of enticing taste & flavors and the right amount of buzz at 5.4% abv.

Delight yourself with this refreshing, summery golden brew topped with a silky, creamy head, blended in harmony with refreshing flavors. 

Whether you’re a beer lover who appreciates great-tasting beers, or you’re a casual beer drinker looking for a new and exciting brew, you’ll surely enjoy a can of San Miguel Cerveza Blanca.

Order now from your favorite supermarkets, groceries, and convenience stores, or through SMB Delivers via 8632-BEER (2337) or www.SMBDelivers.com.