That’s where Viber for Business comes in. The superapp’s powerful suite of tools helps brands connect, engage, and sell smarter this Christmas. With millions of Filipinos active on Viber every day, it’s the ideal place to reach your customers—right on their phones, where all the action happens.

Make messages merry. With Viber Carousel Messages, businesses can showcase holiday bundles, gift ideas, or limited-time deals in scrollable, eye-catching cards. Each message can include up to five products—perfect for showing off your best-sellers or curated gift sets—and can link directly to your online store for quick and easy shopping.

Tap, don’t type. Simplify customer choices with Viber List Messages—a smart way to let buyers respond with just one tap. Whether they’re confirming an order, booking a pickup, or choosing a payment method, it’s fast, fun, and effortless.

Hit the right target. With Viber Ads, brands can reach shoppers based on their interests and location. That means your special holiday promos and flash sales get seen by the right people—at the right time. Plus, interactive buttons can take them straight to your store or chatbot for instant action.

Add sparkle to every “Merry Christmas.” Want to stand out this season? Try Viber Gems—festive animations that light up chats when people send greetings like “Merry Christmas” or “Happy New Year.” With over 35 million views a year in the Philippines, branded Gems are a creative way to spread cheer while boosting awareness.

And because every click counts, Viber for Business gives brands real-time analytics to track engagement and fine-tune campaigns for maximum results.

So don’t just join the holiday rush—lead it! Turn festive conversations into conversions with Viber for Business

Replacing the former “Explore” tab, Viber Marketplace allows users to browse businesses by category, search for specific sellers, or view nearby businesses based on location. Users can explore business profiles, view product catalogs, and message owners directly without sharing personal phone numbers, making interactions simple, secure, and seamless.

“Viber’s mission as a super app is to empower both users and businesses,” said Ritesh Shah, GM of FinTech and VP of Business Solutions at Rakuten Viber. “Our goal is to help local businesses reach their customers more effectively while making it easier for people to find and connect with the businesses they need.”

Viber Marketplace also strengthens communities by supporting local micro, small, and medium enterprises (MSMEs), which saw a surge during the pandemic. A 2022 survey by Manulife found that 41% of Filipinos had started a business, and 65% began buying from small businesses. Despite this growth, many small businesses struggle to get noticed online—56% find it hard to be seen, and 60% struggle to attract new customers. Viber Marketplace aims to solve this challenge by improving visibility and customer engagement.

Complementing the Marketplace launch is Viber Business Plus, a premium subscription for small businesses to boost their reach and visibility. Business Plus offers higher search rankings, up to 30% more reach on the Marketplace, and premium tools such as live chat support, voice-to-text transcription, and the ability to edit or delete messages without leaving a trace.

“Digital technology has already broken down many barriers for MSMEs,” said Joey Concepcion, founder of Go Negosyo. “Partnering with Viber as our official communication app strengthens access to markets, mentoring, and opportunities for small businesses across the Philippines.”

For users and entrepreneurs alike, Viber provides a dynamic platform to connect, shop locally, and grow businesses. Discover local sellers on Viber Marketplace and increase your business visibility with Viber Business Plus.

Exclusive Launch Offer – Starting August 15
To celebrate this global partnership, every DITO SIM Starter Pack (₱39) now includes:

• Free Viber data (1GB daily) for chats, calls, and sharing—without touching your main data allocation
• Up to 25GB total data for all your online activities
• Unlimited texts to all networks
• Unlimited DITO-to-DITO video calls and mobile calls, plus 100 minutes to other networks
• 5-day validity for all inclusions

Connecting Moments for the Digital-First Filipino

From quick check-ins to marathon video calls, DITO and Rakuten Viber are bringing people closer, no matter the distance.

“We Filipinos are among the most social and connected people in the world. This partnership reflects our shared commitment to make everyday connections faster, easier, and more enjoyable,” said Atty. Adel Tamano, DITO’s Chief Revenue Officer. “With the DITO SIM Starter Pack, new subscribers can enjoy free Viber access for five days—keeping conversations alive anytime, anywhere.”

More Ways to Connect – Coming Soon

This is just the beginning. DITO and Viber are set to roll out exclusive Viber Plus and Viber Dating offers, giving users even more ways to engage, connect, and meet new people—while continuing to enjoy free data for Viber.

“The Philippines is one of our strongest markets, and this partnership with DITO empowers Filipinos with affordable access to quality calls, chats, business tools, and even online dating,” said David Tse, Senior Director, Asia Pacific at Rakuten Viber. “Together, we’re delivering features that not only connect people but also keep them secure—paving the way for a smarter digital lifestyle.”

Empowering Filipino Connectivity

Aligned with its Kaya DITO campaign, this collaboration reflects DITO’s mission to merge cutting-edge network speed with meaningful innovation—proving that every Filipino has the power to say: Kaya DITO!

The DITO SIM Starter Pack is available through official retailers and online stores including Lazada, Shopee, TikTok Shop, and the DITO eShop. Activate today and experience the difference of seamless Viber connectivity.

Rakuten Viber has seen a 65% increase in the number of newly created Business Accounts in the Philippines since the beginning of 2024. Interest has been particularly strong from technicians and consultants and from health and beauty as well as e-commerce businesses. Based on their feedback, Business Accounts have been enriched with enhanced messaging and analytics tools. These optimize communication between businesses and customers with seamless conversations like in any other chats on Viber, while enabling business owners to gain insights from their activity and audience.

Overall, 90% of consumers say they spend more money with brands that offer personalized experiences aligned with their preferences. 88% of consumers are more likely to return to a brand that offers good customer service. The expanded Business Accounts functionalities enable small businesses to meet these expectations by supporting all Viber chat capabilities, message types, and features including:

Building brand presence and showcasing portfolio
Public business profile: Businesses can create a detailed business page with helpful information for their customers, including name, company logo, category, description, hours of operation, website, and additional contact number. These business profiles are public, searchable, and seamlessly integrated into all 1:1 chats.

Catalog items: Business owners can showcase up to 50 products or services on Viber, including the item’s name, price, image, and description. They can share specific products directly within any Viber chat and promote items by offering discounts. Customers can explore and inquire about products by sending a product item message directly in the chat.

Growing sales through higher visibility and promotion
Visibility: As a new feature, all Viber users with Business Accounts are now highlighted with a label in their 1:1 chats, increasing visibility and recognition among their contacts and potential new customers. Business owners continue to appear in Viber search results based on their business name, description, location, and category.

Business profile, QR codes and links: Every Business Account has a profile that is visible outside of Viber and can be visited by anyone on the web. To promote their business, owners can share the link to their business profile and QR codes both inside and outside of Viber, such as on social platforms, in print media, or on the shopfront.

Marketing tools: Businesses can announce promotions, special offers, and new product launches to all customers who have previously subscribed to their accounts.

Seamless customer engagement through automation and analytics
Enhanced chat capabilities: Businesses can easily manage interactions by enabling tools that automate responses. If switched on, these tools reply to messages from contacts and customers received outside business hours, send automatic away messages, or greet new customers with a tailor-made welcome message.

Business analytics: New analytics functionalities provide insights with metrics including reach, subscriber growth, and average response time. This allows businesses to improve customer satisfaction and make informed decisions to drive more sales.

These free features are also available to small businesses in Viber’s key markets worldwide from today.

“Rakuten Viber continues to evolve and develop solutions for small business owners”, commented Ritesh Shah, GM of FinTech and VP of Business Solutions at Rakuten Viber. “The Philippines is a key market for us, and the great take-up we have seen here since we first introduced Business Accounts has spurred our commitment to give small businesses access to digital tools that meet their unique needs via our user-friendly and efficient self-service platform. We are always looking to add value to our customers and local communities, and we are excited to not just expand Business Accounts, but also introduce them in more countries.”

Business Accounts are available to Viber users in the Philippines for free. Tailored pricing plans for additional features will be offered soon. Learn more about Business Accounts here: https://lp.viber.com/smbl

Indeed, there’s no stopping Viber!

After several innovations done in the Philippines’ favorite messaging app, Rakuten Viber continues to introduce useful features that enhance users’ experience and make daily life easy.

Filipinos have embraced Viber as its “official messaging” App since the time Viber was introduced in the Philippines with simple but very useful functions such as sending text messages, making voice calls, and for those who wish to see and communicate with their loved ones virtually, the added video messaging made the SuperApp number 1 in the Philippines.

But the now messaging app has metamorphosed and introduced other fully useful features such as Viber Business, Viber Food Delivery in partnership with GCash, Viber Lens, Viber Folder and now, Viber Pay in the Philippines.

Interestingly, the Viber Pay is the first messaging app in the Philippines to offer a fintech solution that allows friends, loved ones, and businesses to instantly send money as easily and securely as sending a Viber message.

Filipinos can secure early access to Viber Pay ahead of the full launch by updating their Rakuten Viber app to the latest version and joining the waitlist from the new ‘Pay’ tab, which is being rolled out over the coming days. Early access will begin in September.

Once early access is granted, users can activate their digital wallet by completing a simple signup process that usually takes less than a minute. After activation, users can instantly send money to friends and family on Rakuten Viber for free; add money to their account through mobile wallet apps GCash and Maya, bank transfers, or over-the-counter methods; and securely buy from businesses that accept InstaPay. They will also be able to enjoy a range of exciting offers exclusive to Viber Pay from leading brands.

To upgrade to the full Viber Pay experience, users must verify their identity by scanning their ID and uploading a selfie. Once verified, they can request money from friends on Rakuten Viber with a QR code, withdraw funds from their wallet, and increase their monthly transaction limit from P50,000 to P100,000.

Users in the Philippines will also be the first in the world to receive business wallets to keep personal and business finances separate in Viber. Business owners can open a Business wallet, in addition to their Personal wallet, and accept secure payments from customers via a QR code. Unlocking the full benefits of the Business wallet, including a higher transaction limit of P500,000, requires a verification process similar to opening a personal Viber Pay wallet. Business wallets are expected to be available on Viber Pay shortly after the launch of Personal wallets.

Viber’s commitment to security (and that of its licensed partner) was a critical factor in the success of the initial launch of Viber Pay in Greece and Germany. Beyond industry-standard security measures to protect user data and transactions, a PIN code and biometric authentication further protect wallet access and transaction confirmations. To provide licensed and regulated payment services, Viber partnered with Paynamics, a trailblazer in the payments industry, that has a proven track record of driving technological advancements and setting new standards for financial transactions.

The launch of Rakuten Viber’s digital wallet comes as the Philippines notes high demand for cashless transactions. The latest Visa Consumer Payment Attitudes Study shows mobile wallet usage in the country jumped to 87% in 2023, on par with cash transactions. 43% of surveyed Filipinos said they carry less cash due to the increasing popularity of cashless and contactless payments, supported by wider acceptance among stores and merchants.

“The Philippines stands out as a key market with a robust community of active Rakuten Viber users and a growing demand for secure cashless transactions, and so we expect to see strong demand and usage here for Viber Pay,” says Ritesh Shah, Vice President of FinTech and Business Solutions at Rakuten Viber.

“Launching Viber Payments here sets the stage for a more convenient, inclusive, and secure payments ecosystem, ensuring that Filipinos can enjoy secure, hassle-free payment services within the super app where they already call and chat with their loved ones every day.”

Experience fast, easy, and secure transactions with Viber Pay, coming soon to Rakuten Viber. Join the waitlist now by scanning the QR code with your mobile device.

Rakuten Viber is the work friend we’ve been looking for all along. The leading communications app is here to lighten our loads and brighten our moods with a suite of productivity-enhancing features designed to ensure we’re on top of all our tasks and keep us organized, so we get the job done and have more free time in our hands.

Say goodbye to Scattered Thoughts and hello to Organization with My Notes. A favorite among many Viber users including small business owners, this long-standing feature seamlessly syncs across all devices to keep important messages, notes, and reminders in one organized space, whether it’s an important invoice from a client or a crucial file from a supervisor. Once done, click the message to check it off and hide it from the current list. Creating reminders is also a breeze with My Notes, simply right-click on a message and set the date and time.

Viber is offering more to help you stay organized—keep your chats less cluttered and avoid the dread of accidentally sending for-bestie-only messages to the wrong person aka your manager or colleague with Folders. It effortlessly sets digital boundaries between your personal and work lives by organizing chats based on categories like topics or groups—it’s perfect for that secret work group chat! Click on the ‘✎Folder’ tab or go to More > Manage folders to create a folder and pick a name or even an emoji for your reference. You can create up to 5 folders and the ‘All’ tab then lets you see everything in one glance.

Viber has also taken its suite of productivity tools to the realm of artificial intelligence or AI, featuring a new tech innovation designed to make chatting more efficient. For quick TLDR updates of all your work chats, the AI Chat Summarizer leverages ChatGPT technology to distill essential information from unread messages into a concise and easy-to-read summary.

Viber users including small business owners have also lauded the app’s productivity features for bringing order to their chats. “The Folders feature makes it easy for me to find clients and helps me separate my private life and work,” says Aldrin Lim of Conspire Foods. “I also like that it helps me communicate faster because time is money after all.”

Jenina Cruz Rabago, a subscriber to the Backstage Pass channel, credits Viber with making it easier to remember what’s important, “I used My Notes to store important messages, particularly work-related to-do lists. If I needed to jot down something quickly, I’d just instinctively open My Notes. It’s just quicker and simpler.”

As a superapp, Viber aims to simplify the lives of its users so they can focus more on the things that matter most to them and ultimately help them achieve work-life balance. “Filipinos nowadays are juggling multiple roles, from the mom running a bakeshop to the dad who has his own online store,” explains David Tse, Senior Director for APAC at Rakuten Viber. “We realize that these multitaskers need all the help they can get. Our suite of productivity tools streamlines daily conversations and enhances work life or business journey. Helping our users make the most of their day is part of our mission as a superapp that Filipinos rely on every day.”

Download the Rakuten Viber app now and enjoy all its productivity tools that let you get things done between 9-5, all in one convenient superapp.

The AI summarizer extracts the most important parts of a user’s group conversations and, in an instant, concisely conveys in bullet points what has been discussed, not only saving time and energy but also enhancing decision-making and productivity. The rapid delivery helps users stay up-to-date without going back through a long scroll of messages.

Initially focusing on group chats, the AI summary feature will cater to the most popular form of communication among Viber users. They will be able to pull together key decisions, action items, and discussions to easily use as a reference point. Imagine the convenience this will allow for parents managing their children’s school or sports team events through collaborative discussions, family members planning a birthday party for a loved one, or groups of friends making travel arrangements.

Activation is effortless: users entering a group chat with unread messages will receive a prompt to obtain an optional summary of the missed part of the conversation. Importantly, these summaries are visible only to users who request them, ensuring privacy and confidentiality.

Data privacy and safety were top-of-mind considerations in the development of this feature. The AI chat summary content does not include any identifiers beyond usernames, so specific conversations cannot be externally connected to any group members. Additionally, Viber does not access or save conversations or summaries on its servers, creating a secure and private user experience.

“We’re constantly seeking new and innovative ways to make our users’ lives easier and simpler,” said Ofir Eyal, CEO of Rakuten Viber. “That’s why we’re harnessing the power of generative AI to save them time and make sure they don’t miss any important conversations: From classmates discussing school projects to friends or family making weekend plans on the go, our users can get up to speed in a flash on anything they might have missed.”

The feature is gradually rolling out to users in the Philippines as well as the US, Ukraine, Japan, Bulgaria, and Poland with more countries to follow soon. It supports iOS and Android platforms and comprehends more than 50 languages.

With a name that stands for personal intelligence, Pi brings an exceptionally empathetic and supportive personality to conversations with users. It is powered by Inflection’s in-house-built Inflection-2.5 large language model which is competitive with the world’s best foundation models on key industry benchmarks. 

Pi combines world-beating EQ with smart IQ to help users with all their questions. Viber users can ask for advice, up-to-date information, or just chat. Pi will help them organize their thoughts, make clear plans, and act on them whether they’re changing jobs, trying to get healthier, learning a new skill, wanting to know the latest news, or just in the mood for a chat. Now, Pi is available to Viber users around the clock, so they always have a friend to turn to.

Alongside their new personal AI, Pi-inspired stickers are available to all users on the platform for the next three months to use in both personal conversations with friends and chats with Pi. Users can bring positive messages to their chats with friends through the stickers, featuring expressive, supportive, and friendly lines, like “I can help”, “Let’s talk”, “Hi friend” and even “Love you.” 

Rakuten Viber has joined the League of Super Apps, offering its Filipino users an array of versatile services and functions from essential calling and messaging features to entertaining channels like Backstage Pass to an endless collection of stickers, gifs, and chatbots enhancing users’ conversations and empowering business growth especially for the micro, small, and medium enterprises or MSMEs. The expansion of the AI capabilities on the platform has been an essential component of Viber’s evolution and growth during the past few years, and this coincides with increasing interest in AI among Filipinos, with a LinkedIn survey finding about 70% are keen to learn about AI. 

Now together with Inflection, backed by $1.5 billion of investment from major investors including Microsoft, Nvidia, Bill Gates, and Eric Schmidt, the messaging app dares to envision a future where users can leverage the power of artificial intelligence seamlessly and effectively at their fingertips. 

“Rakuten Viber has always been committed to democratizing access to powerful and at the same time easy-to-use communication capabilities for smartphone users around the world. By welcoming Pi on our platform, we are taking another important step in this journey – to introduce powerful and highly conversational AI assistants to millions of users for the first time in their lives,” comments Atanas Raykov, VP of Global Marketing & Growth at Rakuten Viber. 

The new feature allows users to create up to five custom folders, in addition to an ‘All’ tab which automatically includes all other chats. For example, users can create a folder for work, friends, family, or favorites. Chats can even be assigned to multiple folders, and there is no limit to the number of chats that can be added. Users can also rename folders or mark all chats within folders as read making it easier to categorize and streamline their communications.

According to a 2024 report by social and media intelligence firm Meltwater and socially-led creative agency We Are Social, the Philippines ranks fourth in the world in terms of using social media and chat apps daily, and the top reason why they do so is to keep in touch with friends and family.

Messaging apps have become a predominant medium for this and for all other communication across many different areas of every Filipino’s life. Folders can provide an efficient and user-friendly way to manage or search these conversations, and customize the chatting experience. For example, by keeping all colleagues’ chats in a folder labeled ‘work,’ users can easily manage projects and tasks or coordinate a birthday gift for another colleague during the work week. As the weekend hits, folders labeled ‘friends’ or ‘family’ can be set as priority, making it easier to set up dinner for Saturday night, or organize a parent’s birthday present in a sibling group chat.

The unread badge with a number on top of each folder indicates the number of unread chats within that folder. All one-on-one chats, group chats, channels, and communities can be added to these custom folders. Certain exclusions apply, as hidden chats, messages from businesses and customer interactions cannot be included in these folders.

“In today’s fast-paced digital world where messaging apps play a paramount role in people’s everyday lives, Rakuten Viber steps in with Folders. Our latest feature is here to elevate conversations and preserve meaningful connections by unlocking time-saving potential and embracing the advantage of simplicity,” comments Ofir Eyal, Rakuten Viber’s CEO.

Folders are gradually rolling out globally and will become available to all users with Rakuten Viber version 22.0 and above in the next couple of months. Users with more than 10 chats will be introduced to the feature once they open the app. Folders can be also activated by going to More on the main chat screen, then selecting Manage Folders and adding chats to them.

The new offering is particularly valuable for businesses that rely on call centers. In-app calls can serve various purposes, such as assisting with product inquiries, order tracking, and post-sales support in the retail and delivery sector. Banks can address account inquiries, schedule appointments, manage transactions, and offer financial advice and support, while pharmacies can assist with prescription refills, share branch schedules, and provide consultations on allergic reactions and side effects. 

Rakuten Viber brings a powerful tool to businesses across various industries to effectively address customer queries in a convenient place, ultimately enhancing the customer experience—a crucial advantage given that more Filipinos now rank quality customer service over price as a deciding purchasing factor, according to the 2024 Qualtrics Consumer Trends Report.

Brands can add the Business Calls feature to their Rakuten Viber Business Accounts to further enhance their  1:1 customer chats. After all, the latest release aligns well with current business trends, as studies indicate a projected compound annual growth rate of 20.8% in the conversational commerce industry in the Philippines, reaching a market value of US$9.5 billion by 2028. 

With the new feature, Rakuten Viber complements its conversational commerce solutions while giving users the freedom to choose their preferred method of communication with a brand, whether through calling or messaging. By simply pressing the ‘Free Call’ button on a Business Account, users can now initiate a call directly from a chat with a business, for example, reaching out to a delivery service to reschedule a parcel delivery after receiving a notification. The in-app call option also streamlines calls within the same app, improving brand conversions, resolving queries promptly, and reducing customer frustration. This minimizes negative feedback and reputation damage, creating opportunities for upselling and cross-selling during conversations. 

All business calls will be free for customers, regardless of their location. This allows brands to improve global brand accessibility, elevate crisis management, and gain a competitive advantage by providing free support calls for customers anywhere. Businesses can choose to either designate a specific number for Rakuten Viber or continue using their regular call center number.

“Rakuten Viber was the first messaging app to offer business messaging nine years ago, revolutionizing the way businesses communicate with their customers. Since then, we have developed a robust business messaging ecosystem and are now taking a significant step forward by introducing in-app Business Calls, a distinctive offering in the market,” says Cristina Constandache, Chief Revenue Officer at Rakuten Viber. “Being a superapp means providing our users with as many value-added services as possible throughout their day and offering brands more opportunities to engage with their customers. This update marks our next step in advancing our global superapp strategy.”

Viber Business Calls are now available for integration globally including the Philippines. To use the solution, Filipino brands can inquire with the official partners of Rakuten Viber whether they already support Business Calls or contact the Rakuten Viber team and learn how to get started.

To discover more about Viber Business Calls, visit this page.