Held at Yawaragi, the signature Japanese restaurant of the country’s most luxurious Japanese hotel, the occasion showcased the best of cultural diplomacy and refined hospitality.

Japanese Ambassador to the Philippines, His Excellency Kazuya Endo, expressed his admiration for the venue, saying, “You can enjoy Japanese elegance and Filipino hospitality right here, without ever needing to take a flight.”

Also present was Mr. Ivannovich Dmitriv Agote, officer-in-charge Assistant Regional Director of the Department of Tourism-National Capital Region, who emphasized the importance of strengthening people-to-people ties between the two nations.

The afternoon began with a dynamic Taiko drum performance by Manila Groove Talents, setting an energetic tone for the celebration.

Messages of unity and lasting friendship followed from the executives of Hotel Okura Manila and Newport World Resorts, culminating in a ceremonial sake toast.

Guests raised traditional masu wooden cups in a symbolic gesture honoring the enduring bond between the Philippines and Japan.

Among the special guests was Filipino-Japanese media personality Mr. Show Suzuki, accompanied by his mother and manager, Mrs. Yoko Suzuki—representing the cultural bridge shared by many with roots in both countries.

A touching highlight of the event was the performance by the University of the Philippines Concert Chorus (UPCC), whose moving rendition of “Salamat Sa Musika”—paired with graceful choreography—earned heartfelt applause from all attendees.

Guests were then treated to an exceptional Kisetsu buffet, which blended Japan’s seasonal delicacies with the bold, soulful flavors of Filipino cuisine—offering a culinary experience that mirrored the harmony between the two cultures.

To continue the spirit of Friendship Month, Hotel Okura Manila is offering exclusive cultural experiences and curated culinary offerings until tomorrow, July 18, 2025, inviting both local and international guests to immerse in the grace of Japanese tradition infused with Filipino warmth.

The Philippines and Japan are entering a new phase in their decades-long partnership marked by deeper cooperation in infrastructure, diplomacy, and development, said Japanese Ambassador Kazuya Endo at the recent reception held at Hotel Okura Manila to launch the “Kaien” celebration (Japanese for “grand opening”).

The ambassador noted Japanese Prime Minister Shigeri Ishiba’s visit to Manila just last April where Tokyo’s commitment to Philippine progress was reaffirmed. His visit underscored Japan’s pivotal role as the country’s largest source of official development assistance (ODA) and a leading partner in infrastructure.

Japan’s top diplomat said his country’s high-impact infrastructure projects that promise to transform urban mobility and regional connectivity include the Metro Manila Subway, the country’s first underground rail system, and the North-South Commuter Railway (NSCR)—a 147-kilometer line connecting Clark to Calamba.

“These projects represent more than concrete and steel. They are symbols of Japan’s enduring commitment to our shared prosperity,” he said.

Ambassador Endo said Japan’s support extends beyond transport, covering flood control, disaster resilience, and bridge-building in key regions—all implemented with Japan’s signature approach marked by technical precision, local employment, and sustainability.

A strategic and people-centered relationship

The ambassador said the partnership also includes growing cooperation in maritime security, digital transformation, health systems, and clean energy. He said defense and security ties are expected to deepen, with both countries committed to regional peace and a free and open Indo-Pacific.

This broadening alliance is matched by strong people-to-people ties. In 2023, over 820,000 Filipinos visited Japan, while 444,528 Japanese tourists arrived in the Philippines in 2024, contributing ₱23.7 billion to the economy.

“Our warm Filipino hospitality resonates with Japanese visitors,” said Department of Tourism–Metro Manila’s Ivanovich Agote. “In turn, Japan’s omotenashi inspires us to raise the bar in tourism and service.”

With the 70th anniversary of diplomatic relations approaching in 2026, both countries are focused on building a future defined by mutual respect and shared growth.

“As we approach…this incoming milestone…we will walk neither behind nor ahead of one another, but side by side, as firm friends and unwavering partners,” said Ambassador Endo.

Japanese visitors are rediscovering the Philippines in record numbers, as both nations mark this year’s Philippine-Japan Friendship Month with renewed commitments and cultural exchange.

In a recent reception held at Hotel Okura Manila to launch the “Kaien” celebration (Japanese for “grand opening”), Japanese Ambassador to the Philippines Kazuya Endo emphasized the importance of cultural ties and tourism in strengthening bilateral relations.

“Last year alone, Japan happily welcomed over 820,000 Filipino friends, marking a historic high for [Philippine] visitors,” Endo said, noting the importance of people-to-people exchanges in foreign relations.

On the other side of the exchange, Japan continues to be one of the Philippines’ top source markets. Department of Tourism-Metro Manila’s Chief Tourism Operations Officer Ivanovich Agote revealed an 18% rise in Japanese arrivals in 2024, with 444,528 visitors contributing ₱23.7 billion to the local economy.

“Our warm Filipino hospitality resonates with Japanese travelers seeking meaningful experiences in the country,” said Agote. “Japan’s ‘omotenashi’, or service excellence, inspires our tourism industry to reach higher standards.”

This surge is more than just a rebound from pandemic-era travel, it’s a reflection of cultural synergy. Events like “Kaien” provide fertile ground for mutual appreciation, as seen in the evening’s celebration of heritage, culinary artistry, and friendship.

The Department of Tourism believes that the strong numbers are not just statistics, but symbols of curiosity and connection. “Each of those 444,528 visits represents a story of discovery,” Agote said.

With next year marking the 70th anniversary of diplomatic relations between the two nations, expectations are high for continued collaboration in tourism, infrastructure, and people-to-people exchanges.

“May our friendship continue to flourish,” Agote added, “like the sakura and the sampaguita blooming in harmony.”

Tucked in the heart of Newport City, Hotel Okura Manila has long been celebrated for fusing the quiet elegance of Japan with the warmth of Filipino hospitality. This July, it takes on a new role: host to “Kaien,” a month-long tribute to the Philippines-Japan Friendship Month.

At a grand reception that blended refined design, seasonal flavors, and a sense of shared history, Japanese Ambassador Kazuya Endo called the hotel “the perfect post” for the celebration.

“From the white pine tree and cherry blossom decorations, to the elegant guest rooms with Japanese-style bathtubs, and the authentic cuisine served in its restaurants—you can enjoy Japanese elegance and Filipino hospitality right here, without ever needing to take a flight,” he said.

General Manager Jan Marshall echoed this sentiment: “It is a privilege to host you this evening as we open our celebration of Kaien. May the celebration continue to cement the enduring relationship with our shared commitment to friendship, peace, and continued support.”

Guests to the hotel this month can expect the usual impeccable service and experience a curated cultural immersion.

Special menus featuring Kaiseki-style dining and regional Japanese delicacies are being offered at Yamazato and Yawaragi, the hotel’s signature restaurants.

Guests can also enjoy traditional tea ceremonies and ikebana workshops in specially designed spaces inspired by Kyoto aesthetics.

Hotel Okura Manila is a place where minimalism meets mindfulness, where the lighting and textures evoke a sense of calm, and where the service is both discreet and deeply attentive.

As the Philippines and Japan approach their 70th year of diplomatic relations in 2026, Hotel Okura Manila stands not just as a luxury destination but as a symbol of enduring friendship.

Whether you’re checking in for a staycation or simply dining with intention, “Kaien” at Okura offers a rare opportunity: to celebrate peace, partnership, and beauty—Japanese style with a Filipino heart.