“AXA Philippines recognizes the challenges that the young generation faces. MyLifeChoice was developed to protect what matters most to them by providing all-around coverage, tailored to align with their financial capabilities, as they strive to manifest their life purpose. It’s a way to help them pursue their goals and plans sooner instead of delaying these for later,” AXA Philippines Chief Marketing Officer Nandy Villar said.

AXA MyLifeChoice is an all-around insurance plan that provides life coverage with benefits for injuries from accidents, health coverage that prepares individuals for financial setbacks caused by critical illnesses, and investment opportunities to support ideal lifestyles and help secure the future they dream of building.

It helps alleviate the pressure of making difficult decisions for millennials, such as choosing to set aside cash in case of health emergencies or trying to support their ideal lifestyle while providing for loved ones. Filipino young adults are proactively securing their future by being frugal, seeking additional income, saving for the future, and budgeting smartly to support their family members and themselves. The all-around insurance plan empowers them to juggle multiple roles and responsibilities without sacrificing their life aspirations. For as low as ₱157 per day (based on a basic annual premium of ₱50,000 and critical illness rider premium of ₱7,322, for female, age 35, 10 pay variant), MyLifeChoice provides life coverage with cash benefits in case of sustained injuries due to an accident, cash benefits should they get hit by any of the 74 covered critical illnesses, and investment opportunities to fund more of their goals.

Recognizing that Filipino millennials not only prioritize their own dreams but also care for their loved ones, AXA Philippines hopes to empower them to achieve their ambitions without having to sacrifice one goal for another. Villar stated, “We want to make insurance as inclusive as possible that it seamlessly integrates with people’s multifaceted lives. With MyLifeChoice, we hope that it becomes more than a plan, but a partner in the simultaneous pursuit of individual aspirations and familial responsibilities—essentially, the things that truly matter.”

As millennials navigate the complexities of life and strive to achieve their dreams, AXA Philippines stands by this generation by securing them and the kind of future they hope to achieve. MyLifeChoice is one of the ways the insurance provider gives these young adults the confidence to manifest their life purpose – whether it’s about becoming a go-getter, building a family, or both.

AXA’s global reputation for protecting and empowering women is exemplified by its impactful initiatives. These include increasing women’s access to insurance products with benefits that cater to them, funding purposeful women’s health studies, and providing valuable support for women in business and sports. The new global campaign reaffirms the organization’s commitment to addressing women’s gender-specific needs and challenges through a united, AXA-wide approach.

Empowering Filipino women and familiesAXA Philippines actively finds ways to ensure holistic well-being for women. The 2022 AXA Women’s Health local campaign, which gained recognition as Health Marketing Initiative of the Year at the Insurance Asia Awards 2023, inspired women in the sandwich generation to prioritize their own health and well-being through healthcare products Global Health Access (GHA) and Health Care Access (HCA) with preventive and treatment services such as financial assistance for pregnant women, executive checkups, benefits for mothers that extends to their children, and health screenings such as mammogram and pap smear; or critical illness plans Health Max and Health Start that provide cash benefits for covered critical illnesses like breast and cervical cancer.Echoing

AXA’s global goal of building a diverse and inclusive workplace, AXA Philippines also fosters an environment where women are celebrated and groomed for success. A woman and a mother herself, AXA Philippines Chief Human Resources Officer Sharon Hernandez sees the value of her role for the women within the organization. She said, “I take great pride in my role, ensuring that AXA’s commitment to supporting women is not just a mere promise, but a visible reality within our workplace. We implement policies and initiatives that prioritize the needs of parents and women, empowering them to excel not only in their professional endeavors but also in their multiple life goals and roles.”

AXA Philippines also joined forces with the Women’s National Basketball Association (WNBA) to further promote women’s health and fitness through “Her Court” – weekends of sports and fitness activities for women and children at the NBA Community Court in Mandaluyong City, starting this November. Nandy Villar stated, “We believe that sports play a crucial role in empowering and breaking barriers for women. AXA and the WNBA’s shared goal behind this partnership is all about creating opportunities for women to excel in their fitness journey. Whether they like to pursue a professional career in sports or not, we want to foster an environment where they can truly thrive regardless. The leading insurance provider continues to live up to its mission of being a trusted partner for women everywhere as the global movement is in motion. AXA entities around the world remain united towards advancing transformative solutions that protect and support women throughout their unique life journeys in the years to come.

To know more about AXA Philippines’ commitment to holistic well-being for women and for all, visit https://www.axa.com.ph/multimedia/articles/being-a-woman-shouldnt-be-a-risk.