The Expo, which will take place from May 9 to 10 at the SMX Convention Centre in Manila, will showcase Malaysian innovations under the Malaysia Pavilion.

The Malaysian companies participating span sectors with significant growth potential, including halal-certified food and beverages and digital solutions. The aim is to foster business linkages, explore potential distributorships, and introduce Malaysian-quality products and technologies to the Philippine market.

A ribbon-cutting ceremony on May 9 will mark the official launch of the Malaysia Pavilion.

Ambassador of Malaysia to the Philippines, Dato’ Abdul Malik Melvin Castelino, emphasized the strategic importance of the event: “With Malaysia being the Chair of ASEAN this year, our participation in PhilSME Expo 2025 is both timely and strategic as we lead efforts to advance regional cooperation and economic integration. This platform not only highlights the strength and innovation of Malaysian SMEs but also sets the stage for deeper Malaysia-Philippines business engagement.”

“As the Philippines prepares to assume the ASEAN Chairmanship in 2026, our collaboration here signals a shared vision of a more connected, resilient, and inclusive ASEAN economy,” he added.

Ahead of the Expo, MATRADE is partnering with Maybank Philippines to organize the Doing Business with Malaysia: Briefing and Business Matching Session on May 8. The session aims to provide market insights and facilitate one-on-one business meetings.

Ms. Intan Zalani, who heads MATRADE’s Manila office, said that 30 business meetings have been scheduled between Malaysian companies and potential Filipino partners.

“We hope that these engagements will lead to meaningful business partnerships, fostering stronger trade relations and unlocking new growth opportunities for Malaysian SMEs in the Philippines,” she said.

The collaboration comes at a time when trade between Malaysia and the Philippines is on the rise. From January to December 2024, total trade between the two countries amounted to $8.35 billion, marking a 5.5-percent increase compared to the previous year. Malaysian exports to the Philippines rose by 5 percent, driven by petroleum products, electrical and electronic products, palm oil, and chemicals, among others. Meanwhile, the Philippines’ exports to Malaysia included electrical products, machinery, and natural rubber.

Philippine companies looking to explore Malaysian products and services can contact MATRADE Manila at manila@matrade.gov.my for the latest market updates and business opportunities.

Malaysia will chair the Association of Southeast Asian Nations (ASEAN) summit next year followed by the Philippines in 2026, it was learned at the country’s 67th National Day reception on September 4 in Shangri-La, Makati City.

In his remarks, the Ambassador of Malaysia to the Philippines, Dato’ Abdul Malik Melvin Castelino, said this will provide an opportunity for the ASEAN member states to build a community with “greater solidarity” together.

“As we celebrate the 67th national day, we reflect on the progress we have achieved together as a nation. From a predominantly great economy, Malaysia has transformed into one of the most dynamic and diverse economies in the region,” he said.

Ambassador Castelino highlighted the cooperation and collaboration between Malaysia and the Philippines in the areas of the following: trade and investment, tourism, Islamic banking, arts and culture, and peace and security.

With the ongoing efforts and collaboration with the Philippine government, private sector, and other stakeholders, the Malaysian ambassador emphasized the successful development of Islamic finance (Maybank) and the halal ecosystem, particularly in Mindanao.

He also noted the strong synergy of Malaysia-Philippine relations in SMEs, renewables, and halal tourism, citing the upcoming Malaysia International Halal Showcase (MIHAS) on September 17 to 20, 2024 in Kuala Lumpur, Malaysia.

As Malaysia and the Philippines celebrate 60 years of friendship, the bilateral ties have strengthened – filled with several high-level engagements such as Malaysian Foreign Minister, H.E. Dato’ Seri Utama Haji Mohamad Haji Hasan’s visit in July, and activities focusing on education, culture, and arts.

“Malaysia has always been a multicultural nation, a place where different languages, cultures, and faiths could exist in harmony. This rich tapestry is not only a part of heritage but also of greater strength,” he added.

In addition, he encourages Malaysians and Filipinos to continue having a shared vision of a beautiful tomorrow.

“Let us continue to uphold the values of progress, unity, resilience, and a forward-looking spirit as we strive to fulfill the aspirations of a beloved nation – both here in the Philippines and back home,” Ambassador Castelino said.