On its third year, the program selected its well-loved Chimichurri Roast, whose ingredients are sourced locally, as the featured dish. Early this year, customers who ordered the Chimichurri Roast Solo Plate, through dine-in, takeout or delivery, also helped Kenny Rogers support Urban Farmers PH – an organization that nurtures unused public spaces, inviting people to discover that farming is enjoyable, doable, and transferrable. For every purchase of Chimichurri Roast, a portion was donated to Urban Farmers PH.  

Through the Farmvocacy Program, the roast chicken restaurant chain has accumulated a total of P300,000. The proceeds donated to Urban Farmers PH were used to support the Taguig Integrated School and Barrio Obrero Elementary School, providing essential resources for their plant beds, seedling nurseries, and technical training in urban farming. Through these initiatives, Urban Farmers PH is instilling the value and appreciation for agriculture among young urban dwellers while fostering healthy eating.

This support aims to further strengthen the momentum of urban farming in the Philippines. Even with challenges like limited space and access to resources, the program helped urban farming in the country thrive, offering a promising means for sustainable urban development and improved food access. 

Kenny Rogers Roasters’ dedication to helping local farmers through the Farmvocacy Program shows its commitment to support local communities and to help improve food security while pushing for environmental sustainability, community resilience, and economic development.

So far, the Farmvocacy Program has already provided support to various local farming organizations, most recently with Samahang Magmamanga ng Zambales Inc.

For more updates, follow Kenny Rogers Roasters’ official social media pages: @KennyRogersPH on Facebook, @kennyrogersph on Instagram and Youtube (https://www.youtube.com/c/KennyRogersRoasters).

Presented annually by the Public Relations Society of the Philippines (PRSP), the Anvil Awards is the symbol of excellence in Public Relations. It awards outstanding public relations programs, tools and practitioners after careful screening by select PR professionals and judging by a distinguished multi-sectoral jury. 

Kenny Rogers Roasters won two awards under the PR programs category and one award under the PR tools category as a result of the team’s persistence to offer their customers innovative and memorable experiences. 

For the PR Programs (Cause-related/Public Awareness/Advocacy) category, The Kenny Rogers Roasters Mango Habanero Farmvocacy won the Silver Anvil Award as the campaign has proven the importance of supporting local farmers with the implementation of Kenny Rogers Roasters’ Farmvocacy for the second year in a row. 

Another campaign that won a Silver Anvil for the same category is the Kenny Rogers Roasters’ Truffle Collection Influencer Seeding Campaign. With an entry entitled “Influencing Palates: Kenny Rogers Roasters Introduces Truffle Exclusive Influencer Seeding Initiatives,” the brand strategically partnered with micro-influencers for their Truffle Collection and Valentine’s Day campaigns to showcase their luxurious Truffle Collection. The authenticity and sincerity of these influencers have helped Kenny Rogers Roasters achieve a successful campaign that engaged and resonated with the consumers as well as helped contribute to the brand’s substantial uplift in sales. 

Lastly, under the PR Tools (Special Events) category, the famous roasted chicken restaurant chain won another Silver Anvil for the Kenny Rogers 3D Billboard Launch. The biggest and first ever 3D billboard in EDSA by any restaurant chain in the country, the marketing tool was an innovative way to highlight the brand’s deliciously healthy menu offerings by having a giant spectacle of their signature roaster chicken, tender ribs, and side dishes along the busiest highway in Metro Manila.

“It’s truly an honor to win these awards as these are a testament of the hard work and dedication of the team that continuously ensures Kenny Rogers Roasters is an exciting and relevant brand among customers. We’re excited for what’s in store and we are committed to continuous growth and innovation,” said Lorent Adrias, Kenny Rogers Roasters marketing director. 

For the passionate team behind Kenny Rogers Roasters, these recognitions from the prestigious Anvil Awards only serve to strengthen their commitment to deliver exceptional dining experiences while upholding the highest standards of quality, flavor, and service.