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	<title>Cebu tourism Archives - THEPHILBIZNEWS</title>
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		<title>Mercure Mactan Cebu touts MICE edge at ASEAN Tourism Forum 2026</title>
		<link>https://thephilbiznews.com/2026/01/29/mercure-mactan-cebu-showcases-mice-investment-value-as-asean-tourism-forum-2026-opens/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mercure-mactan-cebu-showcases-mice-investment-value-as-asean-tourism-forum-2026-opens</link>
		
		<dc:creator><![CDATA[The Philippine Business and News]]></dc:creator>
		<pubDate>Thu, 29 Jan 2026 02:21:00 +0000</pubDate>
				<category><![CDATA[Investment]]></category>
		<category><![CDATA[Accor]]></category>
		<category><![CDATA[ASEAN Tourism Forum 2026]]></category>
		<category><![CDATA[ATF 2026]]></category>
		<category><![CDATA[Business travel]]></category>
		<category><![CDATA[Cebu tourism]]></category>
		<category><![CDATA[destination showcase]]></category>
		<category><![CDATA[Filipino culture]]></category>
		<category><![CDATA[hotel investment]]></category>
		<category><![CDATA[island hospitality]]></category>
		<category><![CDATA[luxury hotel]]></category>
		<category><![CDATA[Mactan Expo]]></category>
		<category><![CDATA[Mactan Newtown]]></category>
		<category><![CDATA[Megaworld Hotels & Resorts]]></category>
		<category><![CDATA[Mercure Mactan Cebu]]></category>
		<category><![CDATA[MICE destination]]></category>
		<guid isPermaLink="false">https://thephilbiznews.com/?p=69210</guid>

					<description><![CDATA[Mercure Mactan Cebu is positioning itself at the center of regional tourism and meetings growth as it welcomes international delegates to the ASEAN Tourism Forum (ATF) 2026, held from January 28 to 30 at the Mactan Expo directly across the hotel. Strategically located within the master-planned Mactan Newtown township, Mercure Mactan Cebu underscores Cebu’s rising [&#8230;]]]></description>
										<content:encoded><![CDATA[
<p>Mercure Mactan Cebu is positioning itself at the center of regional tourism and meetings growth as it welcomes international delegates to the ASEAN Tourism Forum (ATF) 2026, held from January 28 to 30 at the Mactan Expo directly across the hotel.</p>



<p>Strategically located within the master-planned Mactan Newtown township, Mercure Mactan Cebu underscores Cebu’s rising profile as a competitive MICE and leisure destination in Southeast Asia, where accessibility, integrated developments, and global hospitality brands converge.</p>



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<p>As Cebu hosts tourism leaders from across ASEAN and beyond, the hotel forms part of the broader destination showcase mounted by the Mactan Newtown community, reinforcing investor confidence in the township’s long-term tourism and commercial viability.</p>



<p><strong>Design, Identity, and Destination Appeal</strong></p>



<p>Mercure Mactan Cebu blends international standards with strong local identity. Its interiors draw inspiration from Mactan’s coastal environment—waves, coral reefs, and natural textures—anchored by a metal art installation honoring national hero Datu Lapu-Lapu, reflecting heritage and place-based storytelling.</p>



<p>Guest rooms continue this narrative through curated artworks and design accents inspired by everyday Cebuano life, balancing cultural depth with the comfort expected by business and leisure travelers.</p>



<p><strong>Culinary, Community, and Wellness Integration</strong></p>



<p>Pulô, the hotel’s all-day dining restaurant, highlights Cebuano and Filipino heritage dishes such as SuTuKil, Balbacua, Sizzling Kansi, and Tinola sa Itom, alongside international offerings—strengthening the hotel’s appeal as a destination dining venue.</p>



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<p>Beyond hospitality, Mercure Mactan Cebu supports inclusive local growth through its Likha Corner, a curated retail space featuring products from Cebu-based entrepreneurs, including coffee, artisan fashion, sustainable snacks, and visual art.</p>



<p>Wellness offerings include a spa on the 20th floor specializing in traditional Hilot treatments, adding a culturally rooted recovery experience for business travelers and delegates.</p>



<p><strong>Strategic Location and Institutional Backing</strong></p>



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<p>Located just 15 minutes from Mactan-Cebu International Airport and near cultural landmarks such as the Mactan Shrine, the hotel benefits from both historical context and modern township infrastructure—retail, dining, and lifestyle amenities—within walking distance.</p>



<p>Backed by Megaworld Hotels &amp; Resorts, the Philippines’ largest hotel operator, and operated in partnership with Accor under the Mercure brand, the property combines global brand trust with localized execution, supported by the Accor Live Limitless (ALL) ecosystem.</p>



<p>As Cebu takes the regional spotlight during ATF 2026, Mercure Mactan Cebu stands as a case study in how strategic location, integrated developments, and brand partnerships can drive sustained tourism and MICE-led investment growth.</p>
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