Caltex with Techron, marketed by Chevron Philippines Inc. (CPI), finished 2021 with a stronger retail network and more inroads in the car and motorcycle after-sales service market.   

Caltex opened 35 new retail stations and 73 new Havoline autoPro and bikePro workshops nationwide, allowing more customers to experience its quality fuels, lubricants and services all over the country. 

Aside from Caltex’s continuous expansion efforts, other notable milestones for 2021 were strengthening new partnerships and the rollout of a number of promotions.

Caltex opens 15 new retail sites in Q4 

Caltex was able to open fifteen more service stations in the fourth quarter of 2021 across the Philippines. 

The first two sites are located in CALABARZON area, specifically in the Municipality of Guinangayan in Quezon Province and Pila, Laguna. Guinangayan is known as the Seafood Paradise of Quezon province while Pila, Laguna is a town with National Historical Landmark status due to the preserved historic layout of the town dating back to the Spanish era. 

There are also 2 new retail sites located in the region of MIMAROPA. The first is located in Calapan City, known as the center of commerce, transport, communication and education in the entire province of Oriental Mindoro. This site also has one of the biggest 7-Eleven convenience stores in the Philippines. The other retail site is located in the Municipality of Narra in Palawan, dubbed as “The Rice Granary of Palawan” since they are the main rice producer in the province. 

Caltex also strengthened its retail site presence in the provinces of Marilao, Bulacan, San Fernando, Pampanga and Libmanan, Camarines Sur. The newly opened site in Sindalan, San Fernando Pampanga also includes a McDonalds Drive Thru and a 3-lube Caltex Havoline Autopro, a workshop designed to deliver the best possible customer experience when it comes to vehicle preventive maintenance and other services.

Caltex also further established its retail presence in the VisMin region. Three recently opened retail sites can be found in Loon, Bohol, Can Avid, Eastern Samar, Sara, Iloilo and two newly opened sites in Dumangas, Iloilo. In Mindanao region, Caltex expanded its retail presence Davao Del Norte, opening sites in Sto. Tomas and Panabo City. 

In addition to service stations, Caltex Havoline autoPro and bikePro sites also continued to expand. There are a total of 42 Caltex Havoline autoPro and 31 Caltex bikePro workshops that opened in 2021 so more motorists can avail of first-rate lubricant products, and reliable maintenance check and service for a worry-free ride. 

Caltex brings value-added offerings to car owners 

Aside from the continued growth of its retail network, Caltex also formed strategic alliances with industry leaders to provide more value offerings for Filipino motorists. Caltex teamed up with Data Analytics Ventures, Inc. (DAVI) of the Gokongwei group for their Go Rewards loyalty program and Suzuki Philippines for Caltex SavePlus.  

Caltex also offered various discounts and promos all year long. During the monsoon season, Caltex provided fuel discounts for Go Rewards and MVP Rewards cardholders and for CLiQQ rewards cardholders, an opportunity to earn e-stamps for every fuel-up that can be used to redeem grocery items and basic goods at 7-Eleven stores nationwide or at cliqqgrocery.com.

Caltex also showed its support to the Phiippines’ battle against COVID-19 through its Caltex Biyaheng Bakunado promo which ran twice last year wherein fully vaccinated motorists were able to avail fuel discounts. And just recently, Caltex wrapped up its Christmas season promo, Biyaheng Pamasko, where motorists fueling up on weekends at participating Caltex stations automatically got fuel discounts.       

“I am delighted that we were able to reach so many milestones in 2021 as the country gradually reopened. We’re even more determined to continue finding ways to make Filipino motorists journey an enjoyable ride this 2022,” says CPI Country Chairman, Billy Liu.

                               Caltex Brand Ambassador Dingdong Dantes, brandishing the Caltex Havoline

Caltex Havoline, marketed by Chevron Philippines Inc. (CPI), today unveiled a new generation of four-stroke motorcycle and scooter engine oils that maximizes engine performance and delivers smooth engine operation on all road conditions. The new product line for motorcycles and scooters includes fully synthetic, semi-synthetic and mineral products formulated with Havoline’s signature C.O.R.E.+ Technology, and ZOOMTECH.

All Havoline Super 4T and SuperMatic 4T four-stroke motorcycle and scooter engine oils now come with the upgraded C.O.R.E.+ Technology, Caltex’s most advanced and best-performing formulation. C.O.R.E.+ Technology is an improvement over the previous C.O.R.E. Technology and further addresses key concerns especially in stressful city traffic conditions. These engine oils deliver a more enjoyable riding experience with enhanced engine performance and cleaning properties.

Apart from an upgrade in product technology, the entire Havoline Super 4T and SuperMatic 4T range also meets American Petroleum Institute (API) SN^[i], one of the latest specifications in the industry. Previously, Havoline Super 4T semi-synthetic and mineral products were only meeting API SL^[ii] specifications. Now, meeting API SN specifications ensures that all Havoline Super 4T and SuperMatic 4T fully synthetic, semi-synthetic and mineral engine oils offer increased high-temperature deposits protection for pistons, better wear control, and improved sludge control in urban, stop-and-go riding conditions. Most motorcycle and scooter engine oil brands in the region are only offering a mix of API SJ^[iii], SL and SN products.

In a time of a global pandemic, along with keeping one’s health in check, vehicles used for work need to also be in constant tiptop shape. With many motorcyclists using their two-wheelers for urban commuting in their line of work, it is important that Caltex Havoline tailors an engine oil that would be strong enough to stand up to the challenging conditions faced on a daily basis. These include a lack of acceleration when carrying heavy loads and high engine temperatures while stuck in traffic. Reliability is also a key concern, as downtime and money spent on repairs are unnecessary inconveniences.

“Today’s consumers are more discerning with the engine oils they choose, and most demand for better protection and performance of the engine, clutch and gearbox,” said Area Business Manager of Chevron Lubricants for Philippines Hafiz Nasar. “The newest generation of motorcycle engine oils spurs from our success of the previous Havoline motorcycle range and raises the bar for product performance across the industry. We constantly improve and evolve our products to meet the latest industry’s standards, while also keeping abreast of the lubrication requirements of vehicle manufacturers as their engine technology advances.”

Asia-Pacific accounts for 83%¹ of the global two-wheel population, or 524.2 million units in absolute numbers. This number is only set to grow, fueled by rising urbanization in growing economies of the APAC region and increasing demand for transport in small cities. In 2019, the two-wheeler market in the Philippines hit the 8th all-time record in a row and 5th largest in the world. While the 2020 outlook isn’t good, the industry is expected to have a fast recovery next year.

C.O.R.E.+ Technology

• Cleans and protects – Maintains efficient engine performance
• Oxidation stability – Protects against oil degradation
• Reduces engine heat damage – Delivers continuous and superior oil stability
• Enhances acceleration – Improves clutch grip under high loads with ZOOMTECH

In addition, these engine oils² are also formulated with ZOOMTECH, which delivers better oil frictional properties. For the everyday rider, this improves clutch grip and prevents slippage, especially under high load conditions, and ensures maximum power transfer for enhanced acceleration.

Lastly, the entire range of Havoline Super 4T and SuperMatic 4T engine oils now meet API SN performance specifications, which delivers benefits including:

• High-temperature piston deposit protection
• Improved robustness in wear control
• Enhanced oxidation thickening for better lubrication of the engine
• Sludge control properties, especially in urban, stop-go conditions

The previously well-received Ride Strong campaign takes on a refreshing new look this year, with a more dynamic set of visuals that covers print, digital and OOH applications. Product labels and cartons have also been redesigned for better legibility.

Caltex range of products for motorcycles and scooters also include:

• Caltex Havoline Ezy 4T SAE 20W-40 API SG JASO MA2
• Caltex Havoline Scooter Gear Oil SAE 80W-90 API GL-5
• Techron^® Concentrate Plus – Motorcycle
• Caltex Brake and Clutch Fluid DOT 3
• Caltex Havoline Xtended Life Coolant (Premixed)

PRODUCT LINE-UP

Please refer to the attached fact sheet for more information.

¹Figures from Kline Lubricants for Motorcycles, Scooters, and Mopeds. 2017: Global Market Analysis and Opportunities. 

² Not applicable to SuperMatic 4T and Ezy 4T.

(Press release/Ardent Communications)